What we have learned in the field.

117 articles on B2B sales, international markets, LinkedIn and AI. Choose a topic.

2026-06-29

How to sell in 2026

This article explains how to sell in 2026 in B2B using a data-driven approach based on sales intelligence, personalization, and advanced sales strategy. It covers how the sales process is evolving and how companies can acquire new customers, improve lead generation, and increase conversions in increasingly competitive and digital markets.

2026-05-28

Prospect research: the limitations of platforms, dirty data, and what changes when AI comes into play

Modern B2B prospect research requires orchestrating four distinct tool categories: certified commercial databases (Cerved, Kompass, Orbis), professional networks (LinkedIn Sales Navigator), sales engagement platforms (Apollo, Lusha, ZoomInfo), and AI-driven sales intelligence. Relying on any single tool leads to “dirty data”—outdated contact info, inaccurate industry codes, and false positives. AI accelerates semantic enrichment and contextual lead qualification, but it serves as an efficiency layer: the outreach and relationship-building phases remain strictly human-driven.

2026-03-18

Lead Generation in the Industrial Sector

This article explains how B2B lead generation works in the industrial sector and which strategies to use to generate qualified leads. It explores the role of sales intelligence, technical buyer profiling, and personalized communication to turn cold contacts into business opportunities.

2026-03-10

Exporting to the United Kingdom: What Italian Companies Need to Know Today

This article explains how to export to the UK market and build an effective B2B export strategy. It analyzes the main challenges of the UK market and the role of sales intelligence and strategic positioning in increasing international growth opportunities.

2026-03-05

The Challenge of Communication and Sales in the B2B Beauty Industry

This article explains how to build an effective B2B sales strategy in the beauty industry. It covers how to improve qualified lead generation, brand positioning, and the sales process toward distributors, retailers, and cosmetics professionals.

2026-02-18

Nutraceuticals: from positioning to commercial opportunities

This article explains how to develop an international B2B sales strategy in the nutraceutical sector. It explores how to use sales intelligence and international expansion to enter new markets, improve lead generation, and scale the business globally.

2026-02-11

A case study in the precision engineering sector

This case study explains how Intec Rotors improved its B2B sales process through sales intelligence and qualified lead generation. It covers the journey from prospect identification to conversion in the precision engineering sector.

2026-02-04

Lead generation in the Food & Beverage sector

This article explains how to generate B2B leads in the food & beverage sector using sales intelligence and targeted customer acquisition strategies. It explores how to improve the sales process and increase lead quality in a competitive, relationship-driven market.

2026-01-21

A success story in the advanced aesthetics industry

This article explains emerging opportunities in the advanced aesthetics B2B sector. It explores market trends, technological innovation, and sales strategies to acquire new customers and grow business in the professional aesthetics industry.

2025-12-22

How to Optimise Your LinkedIn Profile for B2B Leads in 2026

This article explains how to use LinkedIn in 2026 for B2B managers to develop commercial opportunities and professional positioning. It covers how to build an effective LinkedIn profile, create strategic content, and use social selling to generate new business opportunities, strengthen credibility, and improve lead generation in the B2B market.

2025-12-22

December Bands: Digital Transition, Ecological and Cybersecurity

December Digital Transition Calls offer lost background contributions and facilitated funding for enterprise technological innovation. Discover the access requirements and eligible expenditures for funding AI, CRM and IT infrastructure.

2025-12-11

From a technical company to a recognisable brand. Our collaboration with Cosmo Tecnology

This article explains how Cosmo Tecnology achieved structured B2B growth through an integrated strategy combining sales intelligence, LinkedIn marketing, and social selling. The case study shows how to identify the right decision-makers, improve qualified lead generation, and transform a technical product into a recognizable brand in international markets. It also explores how combining digital communication with commercial activities can generate real opportunities and accelerate growth in complex industries such as construction, contract, and industrial design.

2025-11-19

Black Friday for B2B: strategic or risk-free opportunity?

The application of Black Friday dynamics to B2B markets involves conversion opportunities but also risks of erosion of commercial margins. An analysis on how to structure strategic promotions safeguarding the brand value and long-term contracts.

2025-11-03

Two experts in waste transformation: the winning partnership between an environmental leader and a company that knows how to turn every ‘no’ into an opportunity.

This article tells the success story of Cosmari in industrial waste management, highlighting how a structured and innovative approach can improve operational efficiency and sustainability. It explores the role of integrated waste management, process innovation, and organizational strategies that helped optimize services and create value in the environmental and industrial sector.

2025-10-22

The United Arab Emirates: not only a market, but a global geopolitical platform

This article explains why the United Arab Emirates is not just a B2B market, but a real global geopolitical platform for international business expansion. It analyzes the role of UAE as a hub for business, investment and innovation, and how companies can use internationalisation strategy, sales intelligence and networking to enter and grow into a highly competitive and interconnected ecosystem.

2025-10-11

Lead generation in the IT Sector: What we’ve learned in one year of vertical campaigns

This article explains how B2B lead generation works in the IT sector using a data-driven approach based on sales intelligence and prospect profiling. It covers how to improve lead quality and increase conversion rates in a highly competitive digital market.

2025-10-08

LinkedIn: from job search platform to strategic tool for growth B2B

This article explains how LinkedIn can be used as a strategic tool for B2B growth. It analyzes how companies can leverage social selling, personal brand building and sales intelligence to generate qualified leads, improve commercial positioning and accelerate the development of new business opportunities in the B2B market.

2025-08-04

Digitalization bands August 2025: finance the transformation of your business

This article explains what are the main call for the digitalisation of companies available in August 2025 and how to access the relevant benefits. It analyzes funding opportunities for SMEs and companies that want to invest in digital transformation, technological innovation and process improvement, including tools such as lost background contributions, vouchers and tax credits.

2025-07-15

Combining instinct and strategy to support the international growth of a leading company in the research and distribution of fresh truffles and truffle-derived products

Combining instinct and strategy to support the international growth of a leading company in the research and distribution of fresh truffles and truffle-derived products What connects us to a company internationally recognised in the world of Tuscan truffles? Perhaps a certain sense of smell? Of course, but in our case, it’s more about strategic connections. What we

2025-07-07

Digitalization bands July 2025 – how to get contributions with our support

July, August, September... months go fast: you don't want to miss the new opportunities for financial aid we found for your company. And the benefits don't stop at vouchers for digitalisation. Did you know that we think about all of us? from compilation to reporting you can rely completely on dairy and why not, finance

2025-06-09

Groups for the digitalisation of enterprises: opportunities for June 2025

June June, the coming summer, the holidays booked and the days that stretch... The opportunities for facilitated finance that we propose in this article are the cherry on a cake already inviting of its own. Why invest now in the company digitalisation? Because this month is really full of unmissable opportunities in almost all

2025-04-04

Bandi di Aprile 2025: digitalization and technological innovation

April reserves many surprises if you look beyond the “sweet sleep”. This month we have collected for you and for your business all the opportunities of facilitated finance more interesting and we have reported them in an article. In April there are those who fall in the rings of the April Fish, who take advantage of the first days of sun

2025-03-16

A partnership with a well-established player in the contract manufacturing of dietary supplements.

A partnership witha well-established player in the contract manufacturing of dietary supplements Over twenty years of experience in contract manufacturing of cutting-edge food supplements, an outstanding range of probiotics, prebiotics, medical devices, and foods for special medical purposes, plus a high-quality, fully customized service and much more. We’re talking about Inpharma, a well-established company, but above

2025-03-13

Osaka 2025: an unmissable opportunity for expansion in Japan

Osaka 2025 is getting closer and since it will represent a global stage for the promotion of Made in Italy we could not but reserve a dedicated space on our blog. If you follow our Export&Chill Newsletter for some time – in doubt, here you will find the link to sign up – maybe you will remember that it will be

2025-03-06

Bandi March 2025: it is time to flower

The spring is approaching and the opportunities we have discovered for you this month are perfect to see your company flourish and to finance our services. In March there are those who take advantage of the last skis in the mountains, those who start thinking about the Easter holidays and those who celebrate the arrival of spring. We, like every

2025-03-03

From Liguria to the Big Apple: eight Ligurian excellences in the USA

This article explains how Mallei supported the Summer Fancy Food 2025 project in New York, a key event for the international B2B food & beverage industry. It describes how a strategy based on sales intelligence, buyer profiling, and social selling activities enabled the generation of qualified leads, increased visibility for Italian companies, and accelerated commercial opportunities in the U. S. market. The case demonstrates how international trade fairs can be turned into a structured system for lead generation and export growth.

2025-02-07

Bandi February 2025: all you need is love and...

New opportunities to finance our services: if you don't know where to find them, don't worry, our monthly article is just to unveil all the innovations in terms of finance facilitated for your company. In February you can celebrate a lot of things: Valentine's Day, Carnival, the victory of your favorite artist at the Festival

2025-01-10

Bandi january 2025: the beginning of a lucky year?

The bands rested during these holidays, but not too much: it kept the eyes open, so it managed to capture the most ruthless bands (ti) but useful and promising for your company. Find out them by reading our article. Read the article to discover the first bands of this 2025 and don’t forget to go on our page

2025-01-03

Linkedin: from the valorisation of people to the generation of opportunities

What do you know about linkedin and resource enhancement? what luck, our CEO and Co-Founder from Mallei recently had the opportunity to tell his point of view about employee involvement in the LinkedIn communication of companies thanks to Clouds and

2024-12-05

Bandi December 2024: tax relief under the tree

All the facilities collected by the aqueous bands for your company to spend a Christmas evening. If you are looking for structural bands, funds and all kinds of contributions, you are in the right place. In this article you will find: Read the article to discover the perfect Christmas gifts for your business and don’t forget to go on our Bandi page, where

2024-11-15

Export Planning: everything you need to know for a 2025 barrel

The most reliable forecasts are about a 2025 really prolific for Italian companies that would like to export: we talk about exported goods that will touch 679 billion euros in 2025. But if you want to know more, we think of our downloadable content to give you all the information that

2024-11-06

Bandi november 2024: IA, Digital and much more

All the facilities collected by the aqueous bands for your company. If you are looking for structural bands, funds and all kinds of contributions, you are in the right place. In this article you will find: Read the article and do not forget to go on our Bandi page, where you can consult the opportunities available at the moment.

2024-10-07

Digital bands of October 2024 and not only

OGni Month Mallei “teach” new opportunities for your aziendA: if you are looking for structural bands, funds and all kinds of contributions, you are in the right place. In this article you will find out: After reading the article, do not forget to go on our new page Bandi, where you can see the most advantageous opportunities available at present. Bando Bridge to

2024-09-29

Our successful approach for a market leader in innovative vending solutions

Our successful approach for a market leader in innovative vending solutions The world (or at least Italy) is full of companies selling vending machines for snacks, drinks, and ready meals. But how many of them can truly claim to offer their customers a genuine experience? Method Srl certainly can: a well-established company based in Rome,

2024-09-06

digital and export bands of September 2024

Are you looking for tax relief for your company? Also this month we run in your help with a new article, but not only: we have a surprise for you. If in the last article we made you feel perfume of novelty, we are finally PRONTI to unveil everything: it is precisely with the month of the par excellence

2024-08-29

Export to finish in beauty on 2024: how to conquer the world

Just because August is coming to an end and holidays are a distant memory, it doesn’t mean that our desire to travel has turned off. We inaugurate this sharing with a journey around the world to find out what are the best borders of the Export: the goals that have been promising in recent months and

2024-08-08

The Digital Bands of August 2024

You are looking for opportunities for digitalisation of your business? Also this month, you are in the right place. As we anticipated in the last Newsletter (if you don’t know Export&Chill yet, sign up here) we are revolutionizing the way and style we talk about bands. In a few months you will find the easy financial opportunities and the opportunities

2024-08-05

Business development, digital marketing and financial incentives: building the perfect partnership with a market leader in professional cleaning

Business development, digital marketing and financial incentives: building the perfect partnership with a market leader in professional cleaning This month, landing among our Case Studies is Comark, a Genoa-based company with over 40 years of experience in the professional cleaning sector. From digital positioning analysis to business development strategies, all the way to securing €70,000

2024-07-18

How to use LinkedIn: metrics and Social Selling

Here we are with a new content on our favorite Social B2B (maybe even because it is the only one). After telling you how to create useful content for your audience, we would like to explain how to ensure their effectiveness and how to exploit all your appeal to find new customers or collaborators. Ready? When you created your profile on LinkedIn

2024-07-04

digital and export bands of July 2024

Are you looking for opportunities for the digitalisation and internationalisation of your business? Also this month, you are in the right place. We have selected for you and your company the best bands, funding and contributions to the lost background open in July 2024 or next opening. Don’t worry if you don’t find the call that

2024-06-27

Italian style without boundaries: global growth of an Italian company in haircare technology and beauty

The article explores expansion dynamics and growth opportunities within the global haircare industry from a B2B perspective. Focusing on the strategic scale-up of beauty brands, the analysis highlights how leveraging contract manufacturing and private-label production enables companies to accelerate time-to-market, maintain high manufacturing standards (such as Made in Italy quality), and swiftly adapt to evolving consumer trends, including scalp care, clean beauty, and eco-friendly formulations.

2024-06-13

The mantra for LinkedIn: give to receive

If you are thinking about how to attract and retain your ideal prospects and customers on your LinkedIn page, you only have to do one thing: give value. The secrets about how to better manage the use of LinkedIn are not yet finished and on our blog could not miss a content that would tell in detail one of the concepts

2024-06-06

The export bands of June 2024

This month we will tell you the best opportunities for facilitated finance, to help you support useful projects for your company. Is the headquarters of your business located in Marche or Tuscany? Check if among the calls for internationalisation of the companies we have selected for June 2024, there is one that can make

2024-05-16

LinkedIn strategy for companies: people as added value

LinkedIn’s strategy to take off your business communication is really at hand: people working in your company are the real resources to invest in. To break into the B2B you need to invest in communication on LinkedIn, but only in that of the company page? A company page optimized and curated is

2024-05-02

i Bandi digital e export di maggio 2024

First of May, on courage: it is already the 2nd and we want to let you discover as soon as possible all the opportunities to land your brand abroad, to participate in international fairs and events and to invest in digital technologies and services. We inaugurate every month with an article on the best opportunities for finance facilitated for those who are

2024-04-24

How to make B2B communication in 2024: what has changed?

If no one has yet told you about how B2B communication has evolved over the last few years and why companies should adopt a strategy to communicate with other realities they compare with, we can help you. When you surf a website or browse the LinkedIn feed, what you

2024-04-11

LinkedIn for Export: the secret weapon for international success

Are you thinking about launching yourself to discover a new foreign market and investing your entire budget in the trade fairs? But if we told you that it is not the only way to conquer an international audience? Forget for a moment business trips and endless cold calls.

2024-04-04

INTERNATIONAL GRANTS AND DIGITALIZATION – APRIL 2024

April, a month full of surprises: Internationalisation Bands and Voucher Digitalization to fly your business! In April 2024, air is fresh of opportunity. If you are dreaming of expanding your brand beyond national borders or if you want to strengthen your online presence, then you are in the right place at the right time.

2024-03-21

How to export cosmetics in Japan: The complete guide to conquer the Levant Sun

The Japanese market, with its millenary culture and its innate passion for beauty, represents an unexplored treasure for Italian companies in the sector. In this article, we offer you the key to conquering the hearts (and carts) of Japanese consumers, unveiling all this

2024-03-14

Trend beauty unmissable in 2024 to grow your business in the cosmetic sector

In view of Cosmoprof, we reveal the Trend Beauty of 2024 to be able to guide you in a new world of natural beauty, simple and authentic. We discover together how to satisfy the most enthralling and hungry customers of cutting-edge products. In this article we want to give you a taste of the beauty trends that currently dominate the scene of the sector

2024-03-05

Free Digitalisation Bands Open March 2024

In March 2024, they open bands for lost fund contributions for Digitalization bonuses, an unmissable opportunity to speed up your company’s digital transformation and conquer new markets. Dreams to boost your online presence and increase your sales? Then don’t miss the opportunity to exploit the bands for lost fund contributions

2024-03-05

Bandi a fondo Lost for Internationalisation – March 2024

You have a B2B company and you want to grow abroad? Take out the lost-funded bids for export opened in March 2024. You can participate in international trade fairs, sell by exploiting digital marketing, and train your staff. What are you waiting for? Internationalisation is an unmissable opportunity for B2B companies who want to expand their range of action and reach new markets.

2024-02-22

How Kartell conquered the Chinese market: A case study not to be missed

Kartell is one of the first names that come to mind when we think of Made in Italy. With over 70 years of history, the company has always represented the innovation and bold spirit of our country, thanks to its ability to use color boldly and merge materials like plastic with others

2024-02-15

The power of influencers in China: the ultimate guide to KOL marketing

Are you trying to make a breach in the Chinese market? Do you know the KOL? Are they more-than-influencers that can take off your business. Find out how to identify them and collaborate with them to conquer the Chinese market! In China the year of the Dragon has just begun and the activities are about to resume their frenetic rhythm after the period of celebration

2024-02-08

Export Arredo 2024: trends, challenges and opportunities

Radiograph of the Italian furniture market – we analyze the current and future panorama for entrepreneurs and managers of the sector, with focus on 5 emerging trends, the new challenges and prospects of growth in Italian design. Welcome to the X-ray of the Italian furniture market, an in-depth analysis of the current and future panorama dedicated to entrepreneurs and

2024-01-30

Lost-funded contributions for digitisation opened in February 2024

Complete Guide to Lost Fund Contributions for Digitalization 2024: Turn your B2B Business with Mallei’s Help in Digital Globalization Era! 2024 opens with exclusive opportunities for your company thanks to the new Lost Fund Bands for Digitalization. In this article, we will explore the promising possibilities offered by transformation

2024-01-29

Lost-funded contributions for internationalisation open to February 2024

The World is Your Market: How to Make the most of the Lost Fund Contributions for Internationalisation! Discover the opportunities coming to February 2024 and prepare to grow your B2B business internationally! If your dream is to take off your B2B company towards internationalisation, we have news that you will be able to

2024-01-26

Ready for New Year Chinese? Practical Tips for Companies B2B

The 2024 is designated as the year of the Dragon Wood in the Chinese calendar. This title is not only a zodiac affiliation, but it brings with it deep meanings. The Dragon is a symbol of strength, power and success in Chinese culture. It is a dynamic year, rich in opportunities and growth! You are ready to dive into the holidays of the Chinese

2024-01-18

Success Fair: The Complete Guide to Maximize ROI with Technology and Data in 2024

Talk to other people, discover how to turn your participation in the fairs into a real trampoline for sales. From pre-event to post-event, we reveal the secrets of Digital Marketing and Data Analysis to create real business opportunities in three key stages! In 2024 we hear many companies in the process of participating or not

2024-01-11

7 market trends that will guide Italian exports in 2024

If the answer is yes, then you have to know the market trends that will guide the growth of Italian exports in 2024. Environmental Assets, Furniture, Cosmetics, Food&Beverage and Agriculture: find out what the opportunities these trends offer to Italian companies! The beginning of a new year is an opportunity to

2024-01-08

Lost-funded contributions for internationalisation opened in January 2024

Complete Guide to Lost Fund Contributions for Internationalisation: Discover the opportunities of January 2024 to Grow Your B2B Company in the World If your goal is to bring your B2B company to the next level through internationalisation, we have exciting news for you! In January 2024, there are several lost fund contributions for

2024-01-08

Lost-funded contributions for digitisation opened in January 2024

Complete Guide to Lost Fund Contributions for Digitalization 2024: Turn your B2B Business with Mallei Aid in Digital Globalization Era! 2024 opens with exclusive opportunities for your company thanks to new Contributions to Lost Fund for Digitalization. In this blog post, we will immerse ourselves in the agitated waters but

2023-12-15

How to plan the budget fairs from real PRO and triple your ROI

December is the month when companies develop their balance sheets, reflect on the successes of the year spent and plan for the future. While the list of good intentions for the new year, let’s not forget

2023-12-07

The end of a shopping era – Taobao cancels the event of Double 12

In the afternoon of November 24 the Taobao e-commerce platform, part of the Alibaba giant, announced the cancellation of a highlight event in the calendar of the year-end offers: The shopping festival of 12.12. The news has to say

2023-12-04

Bands lost for digitalisation opened in December 2023

In this period, there are several lost-funding funding dedicated to digitalisation that can support businesses in financing their technological innovation projects. Today, we want to share with you the fantastic opportunities offered by the bands for the

2023-11-30

Internationalisation bands open in December 2023

You know that December is a month full of opportunities for companies that want to internationalize themselves? In fact, in this period there are open several financial bands that can help businesses finance their expansion projects on foreign markets. In this post we will talk about internationalisation calls open in December 2023.

2023-11-24

3 Tips to survive Christmas and “we feel after the holidays” if you are a sales manager

It is officially about to start the season of “we’ll talk about it after the holidays.” How to get to grips with it? Yes, November is ending, and while Christmas lights begin to decorate the streets, you, dear sales managers, are probably looking for the best way to cross this period without compromising your sales. But what do you say if,

2023-11-10

Single’s Day: The World Tour in 80 billion Purchases

No, we are not talking about February 15, the day when lonely hearts are used to make the way to sweetened couples, giving some touch after Valentine’s Day, but November 11.

2023-11-02

Internationalisation bands open in November 2023

Do you want to grow your commercial presence beyond national borders? Government and local institutions provide lost funding and facilities to facilitate your export adventure. Italian companies interested in expanding their markets can avail of a wide range of contributions and facilities designed to support the process

2023-10-27

IKEA in Japan: from a disastrous debut to a triumphal return

Have you ever been to the Russian mountains? Here, the entrance of IKEA in the Japanese market was a bit like one of those crazy and exciting races on the brass. The Swedish furniture giant is known worldwide for its furniture products, but when you

2023-10-19

International Marketing and Product Perception: How to Avoid Flop in a New Market

In marketing perceptions are more important than reality, because they influence consumer purchasing behaviour. Different people can have different perceptions of the same object. Philip Kotler It is known, in life as in work “every scarrafone is beautiful ‘to mom soja’ and when you have a product that works, sales start to rise and

2023-10-12

Export of the Italian footwear industry: the Italian quality that makes shoes to all

How to read a SACE report without getting the headache: driving in Mallei pills When it comes to reports and numbers, let's face it, it is easy to get lost in the sea of figures and statistics. But don't worry, we at Mallei are here to help you see things more clearly. In the recent SACE report

2023-10-06

Internationalisation bands open to October 2023

The government and local authorities offer lost funding and facilities to help you export. Italian companies who want to expand their markets can count on a wide range of lost-funded contributions and benefits. These tools are offered by government and government agencies.

2023-09-22

Export to South Korea: The opportunities for the Made in Italy footwear market

South Korea is the new China. These are the words of experts in clothing and footwear. And the data confirm it: with an increase in purchasing power of 24% in 2022 and a pro-capite export value of 76€ (well more than 4€ in China and 20€ in Japan), the

2023-09-08

Internationalisation bands September 2023: opportunities for Italian companies

Discover lost-funded contributions and the benefits for export and participation in fairs and events open in September 2023 Internationalisation is an increasingly important strategy for Italian companies, which can thus access new markets, increase sales and competitiveness. To support internationalisation activities, government and

2023-09-01

What are the opportunities and challenges that the Italian footwear industry faces in export?

Italian companies are leading in the production of high quality shoes, style and craftsmanship. However, the industry is facing a series of challenges, including the increase in raw materials and energy costs, competition from low-cost countries, and the need to be more sustainable.

2023-08-28

Export agri-food machines: the case of industrial machinery for the breadmaking

What are the factors that guide the growing popularity of industrial food machinery globally and what role does Italy play in this fascinating game? The machinery industry for the food industry is constantly growing, both globally and in Italy. In 2022 the industry market has been estimated at 100 billion

2023-08-07

Industrial machinery for the sweetener industry – Growth opportunities in the Polish market

The Italian industry of machinery for the sweet sector has an important reputation of excellence and craftsmanship worldwide and are increasingly companies in the Italian industry of the Italian supply chain eager to expand their presence abroad. Among the most promising markets for the export of Made in Italy technologies, the figure, together with the United States, Spain

2023-07-20

Social Media in South Korea: a guide to the most popular platforms for digital marketing

experience, non-social media theory in Korea of the SuD A guide to the most popular platforms for digital marketing The life of many people revolves around the great Western tech companies, such as Google and Meta. However, in South Korea, the situation is different: Koreans have developed their own digital economy giants, such as Kakao

2023-07-13

Internationalisation bands: contributions available in July 2023

Request internationalisation voucher: discover the bands and contributions available in July 2023 for companies in Lombardy and Tuscany The Lombardy and Tuscany regions opened in July 2023 for the internationalisation of companies with registered offices in these regions.

2023-07-10

Digital Export and Artificial Intelligence: new frontiers for the international development of SMEs

How can AI, combined with digital export, support the international development of SMEs? Challenges and opportunities for digital transformation in the B2B market. Voice assistants, self-guided cars, personalized shopping tips, chatbots capable of answering any question, computer capable of producing works of art... Welcome to the Artificial Intelligence Age. In recent years, the AI

2023-06-22

Happy birthday Mallei

For two years at the service of companies for international development Ianuensis ergo Mercator. Genovesi, therefore merchants. This ancient phrase contains the deepest value of Mallei, a value that indissolubly binds us to the land where two years ago our project was born. We are Genoese, it is true. But in the last year we became very

2023-06-15

Social Network in Japan – a complete guide for marketing B2B

Browse the Japanese digital ecosystem. Explore Japanese social networks for successful B2B marketing. While in many Western countries we are used to the widespread use of platforms such as Google, Facebook and Instagram, the Japanese digital landscape has a unique set of nuances that require a targeted strategy. In this article, we will explore the world of social networks

2023-06-09

Internationalisation bands open in June 2023

Financing opportunities for internationalisation of enterprises: open calls in June If you are a B2B company that aims to expand its activities internationally, the month of June 2023 offers a wide range of opportunities through bands and facilitated funding. These initiatives represent a valuable resource for accessing financial resources and strategic support,

2023-05-31

Chinese Social Network: The complete guide

experience, not Chinese social network theory: the complete guide In China the use of social networks is a constant unreliable in all age groups and are now over 1.1 billion active users every month on the different platforms. As many will know, however, the Chinese digital ecosystem presents many peculiarities that differentiate it from Western reality, so that it can be

2023-05-19

The winning formula to enter the Korean chocolate market: collaboration between brand and K-Pop

Discover how to combine the irresistible passion of Koreans for K-Pop with the refined taste of Italian chocolate can open your doors to new synergies and business opportunities! In this article, we will guide you through the world of chocolates of the Korean market and show you how the union between K-Pop

2023-05-11

Loans to SMEs in Modena for participation in international trade fairs (2023)

If you are a Modena SME looking for an opportunity to develop your international business, we have a great news for you. It was announced the opening of lost fund contributions to participate in international fairs in Italy and abroad in 2023. Find out what beneficiaries, eligible expenses and timeliness are to present

2023-05-11

Voucher Internationalisation 2023: how to get the contributions of CCIAA of Reggio Emilia

The business world is increasingly global and competitive, and for small and medium-sized enterprises it can be a challenge to expand its presence abroad. Fortunately, the Chamber of Commerce, Industry, Crafts and Agriculture of Reggio Emilia launched a new call for SME incentives for international vouchers for the year 2023. In this article,

2023-05-11

Ban for internationalisation 2023 – CCIAA Maremma and Tirreno

The Chamber of Commerce of Maremma and Tirreno opened a new call for a voucher for the acquisition of innovative and digital services for international business development. What are the benefits provided by the Bank? The Chamber of Commerce will issue contributions to a lost fund of 70% of the expenses incurred eligible for an amount

2023-05-11

Internationalisation bands open in May 2023

If you are a B2B company looking for opportunities to expand your business internationally, the month of May 2023 offers numerous options to access internationalisation and facilitated funding. Taking advantage of these opportunities can be the key to successful internationalisation and internationalisation.

2023-04-14

Salone del Mobile: to make export it is not enough to participate

Discover the secrets to make the most of the participation in the Salone del Mobile (and any other fair) and achieve international and concrete export results. The Salone del Mobile is one of the most important events in the international furniture and design sector. With over 2000 exhibitors from all over the world and thousands of

2023-04-11

Facilitated finance: the call for internationalisation and digitalisation open to April 2023

Discover the calls for your company and how Mallei can help you get them. If you are looking for easy funding for your company, we have good news for you! In April 2023, there are numerous calls for lost funding that can help your company develop in Italy and abroad. Here are the

2023-03-24

How to do business b2b during Ramadan: practical guide

Business outside of your country means building strong relationships with partners and one of the most important ways to do so is to understand and respect their culture. During the sacred month of Ramadan, this cultural awareness becomes even more essential and even small gestures of respect can make a great difference in

2023-03-17

How Rousselot conquered the Gulf countries market with collagen jelly

Rousselot, a Dutch company specializing in the production of collagen jelly used in the food products for the health of the joints and skin, has conquered the market of the countries of the Gulf thanks to its attention to the needs of consumers and the quality of its products. But as Rousselot has made himself notice in a market

2023-03-13

Bandi open in March 2023 for internationalisation and digitalisation

In March 2023, there are several open calls for financial support for the digitalisation and internationalisation of Italian SMEs. Here are the calls for SMEs to participate in: Bando Connessi 2023 – CCIAA di Milano Monza Brianza Lodi The Bando Connessi 2023 is an initiative promoted by the CCIAA di Milano Monza Brianza Lodi, which has

2023-02-17

Nutraceutical: how to seize the opportunities of the growing global market

Discover with us the most current market trends in global nutraceuticals and the latest innovations in the industry. If you are a company that operates in this area, don’t miss the opportunity to take advantage of the growing business opportunities. The global market of nutraceutica is currently one of the most growing sectors in

2023-02-13

Dubai Eliminates 30% Tax on Alcoholic Drinks

With the elimination of the alcohol tax in Dubai, the business potential in the Emirates increases. INDEX: A move to stimulate tourism and business The Dubai Emirate is carrying out its mission to become the “happiest place on Earth”.

2023-01-12

Bando Connected 2023 – Lost-funded contributions for digitalisation for global markets

Our digital export services can be funded by the Milan Chamber of Commerce Monza Brianza Lodi 2023 Bank of Milan: 2,500,000 euros for MPMIs who intend to develop or consolidate foreign markets through the use of digital strategies.

2023-01-03

Coming of Age Day in Japan

Every year, on the second Monday of January, the Japanese celebrate the “Coming of Age Day” (Seijin No Hi) or “Day of the Great Age”. On this day we welcome the adulthood to the young Japanese and it is an important rite of passage that sinks its roots in hundreds of years.

2023-01-02

The wine market in Japan will increase its share by 30% by 2026

According to GlobalData forecasts, by 2026 the rebirth of on-premise consumption will make reach to the wine market in Japan a value of 10 billion dollars. Despite the pandemic still pushes to a certain prudence and economic caution stimulates the consumption of wine at home, in Japan the demand for wine in

2022-12-02

What is the double twelve party (or Double 12) in China?

Why do companies wanting to sell in China have to consider the 12/12 festival (one of the most important festivals of the Chinese promotional calendar, of which perhaps you haven't heard of) and what can they do to prepare for this day? Less than two weeks after the end of Black Friday, in China we celebrate

2022-11-11

Should B2B companies make deals for Black Friday?

Every year, in this period, B2C companies start preparing for the most important party of sales: Black Friday. We at Mallei, having at heart the success of B2B companies, we wondered: but B2B companies can benefit from it? We are ready to bet that you are also assaulted by newsletters and advertising

2022-11-08

Facilitated finance and business calls: open notices in November 2022

What are the funding and the calls open to November 2022 for Italian companies? Who are they looking for? How to get them? In this post we want to propose to you what are the financial opportunities for Italian SMEs and provide you a list updated to November 2022 of which are the active bands at the moment.

2022-11-08

Up to €400,000 lost to help businesses affected by the Ukrainian crisis

The Fund for support for companies damaged by the Ukrainian crisis was designed to assist all those small and medium-sized Italian companies that were affected by the ongoing conflict. The war in Ukraine has generated lack of revenues due to the contraction of demand, the increase in raw material costs and penalties in

2022-06-23

MALLEI: our journey, our heritage

“There are times when the desire to progress and take a step further towards its goals becomes ever greater, where you think less about the consequences and decide to raise your mail. Just in one of those moments we decided to create our way and create Mallei” So a year ago Mallei came

2022-04-26

Protect intellectual property when exporting to China

Today, 26 April, the World Intellectual Property Day is celebrated, that is the World Intellectual Property Day. The goal is to promote an increasing awareness in companies of the importance of protecting their intellectual property and capital of ideas, especially when facing international markets. Intellectual Property and Export in China Often with customers