Technology
The target
Local databases and sources to identify target companies and decision-makers, with information useful for starting the contact.
Gateway to Asia · China, Japan, Korea
The road to the East.
China, Japan and South Korea are markets of great interest to Italian companies, but they are also very different from one another and, above all, from ours. That is why we work with native speakers who know local platforms, habits and ways of building relationships, adapting research, communication and business development to each country.
An ecosystem to understand.
More than 400 million middle-class consumers. A huge market, which requires local tools and channels if you want to be found.
Communication
Your materials, adapted for a Chinese audience
Presentations and materials adapted to the market, not simply translated. A landing page in Chinese and a presence on local channels, when the project requires it.
Relationships
Contact goes through local channels
WeChat, telephone and email to reach people in the most suitable way. In calls and negotiations, our team handles interpreting and facilitates the conversation, helping the parties to communicate and manage the commercial discussion.
Reliability and precision, at every step.
Japan demands a high level of attention at every stage of the business relationship: from the first presentation to the way a meeting is run, through to the follow-up. That is why we adapt our work to local business practices.
Technology
A precise selection of prospects
Databases, local platforms and LinkedIn to identify target companies, explore their profiles in depth and find the right contacts.
Communication
Materials in the right form
Presentations and documents adapted to Japanese professional communication, with attention to structure, register and detail.
Relationships
Support from the first email to the meeting
Contact follows a precise sequence, from the first approach to the follow-up. A native-speaking Relationship Developer supports meetings with commercial moderation and interpreting, facilitating communication between the parties.
How you present yourself matters.
South Korea is an advanced, competitive market with its own business practices and communication channels. Entering it means knowing the context and adapting the way the company presents itself and builds the relationship.
Technology
Target companies and contacts
Sector lists and local platforms to build and refine the database of B2B companies to reach.
Communication
Materials suited to the Korean market
Documents and presentations adapted to local business practices, with attention to the culture and habits of the market. A landing page in Korean and a presence on Naver when needed.
Relationships
The right approach, at the right time
Forms, documents, email and telephone are used according to the context and the stage of the relationship. A Korean team member follows the contacts and supports meetings with commercial moderation and interpreting.
Do you have a trade show planned in Asia?
A trade show can become a real commercial opportunity if it is prepared beforehand, managed on site and followed up afterwards. That is why we work on all three phases: from prospect research to meetings, from support at the stand to follow-up.
- BeforeWe identify target prospects, organise meetings and prepare materials suited to the market.
- DuringA native speaker supports the company at the stand and facilitates conversations with buyers and potential partners.
- AfterWe manage the follow-up in the language of the market and turn the contacts collected into opportunities to develop.
FAQ
Frequently asked questions
How do you work in markets that are so different from one another?
China, Japan and South Korea have very different ways of doing business and building relationships. That is why we adapt research, communication and business development to each country, working with native speakers who know the local platforms, channels and habits.
How do you identify target companies and contacts?
We use local databases, sources and platforms to identify the companies and decision-makers best suited to the project. We analyse the market and build the database according to the criteria defined with the client.
How do you manage contact with potential customers?
We use the channels best suited to each market, including email, telephone, LinkedIn and local platforms such as WeChat or Naver. The native-speaking team follows the contact from the first message to the meetings and the follow-up, and also supports interpreting when needed.
Do you adapt materials to the Asian market?
Yes. Presentations, documents, messages and landing pages are adapted to the target market, taking into account the local language, register and ways of communicating. It is therefore not a simple translation.
How do you work on trade shows in Asia?
We work on all three phases: before the show we identify target prospects, organise meetings and prepare the materials; during the event a native speaker supports the company at the stand; afterwards we manage the follow-up in the language of the market and develop the contacts collected.
Insights and case studies
How to export footwear to South Korea: our roadmap to success
How we helped a confectionery company find importers in China
How Kartell won over the Chinese market: a case study not to miss
IKEA in Japan: from a disastrous debut to a triumphant return
How to export cosmetics to Japan: the complete guide
Chinese social networks: the complete guide
Exporting to South Korea: opportunities for Made in Italy footwear
Social networks in Japan: a complete guide to B2B marketing
What are your goals in Asia?
- Partners and distributors in China, Japan or Korea
- Meetings with decision-makers
- Someone at your side in negotiations
- Meetings already arranged for the trade show