Global Expansion · Europe, the Americas and Africa
Beyond borders, with method.
We support companies' international expansion by identifying target distributors, resellers and partners. Each market is handled by native speakers, from the search for contacts to meetings and international trade shows.
A local approach, to truly enter the market.
Language, culture and business habits change from market to market. That is why we study the context before starting, and our team, which knows the language and culture of the target market very well, manages relationships with buyers and partners directly, from first contact to follow-up.
- Cultural adaptationMessages, channels and contact methods suited to the market and to the person we are addressing.
- Direct managementThe native-speaking team follows the relationship through to the meeting.
- Market feedbackProspects' responses become useful information for refining the approach.
- International trade showsMeetings arranged before the show and support at the stand from a native speaker.
We reach the target and validate it.
We study the market and the competition: our Sales Intelligence platform identifies target distributors, resellers and partners. For each one it gathers decision-makers, contact details and information useful for opening the conversation.
- Selection and assessment of distributors and partners for each market
- It identifies the decision-makers in purchasing and import departments and their role in choosing foreign suppliers
- It gathers useful export signals: the markets companies operate in, the trade shows they attend and the brands already in their catalogue
Every market calls for a different approach.
Before approaching a market we analyse competition, buyers, channels and ways of communicating. Then we prepare the materials and messages that will accompany the sales work.
- Studying the approachAnalysis of the market, the competition and contact methods.
- Tailored materialsPresentations, company profiles and messages in the local language, built for the target market.
- LinkedIn for exportManagers' profiles and content designed to build relationships with international buyers and partners.
- Company PageThe company's presence in the foreign market, consistent with its positioning and with the sales work.
Frequently asked questions
How do you find distributors and importers in a foreign country?
By studying the market and the competition, then with the Mallei Sales Intelligence platform: it identifies target distributors and partners, the decision-makers in purchasing and import departments, and useful signals such as the markets they operate in, the trade shows they attend and the brands already in their catalogue.
Which countries have you already worked in?
In 77 countries. Among the most frequent: Germany, France, Spain, Poland, the United Kingdom, the United States, Mexico, Brazil and Morocco. Each market is handled by people who know its context and its way of doing business.
What happens at a trade show?
Meetings with buyers and distributors are arranged before the show, so that you arrive at the event with an agenda already in place. During the show, a member of the team supports the company at the stand; afterwards, Mallei follows up the contacts collected. One example: the Summer Fancy Food Show in New York with eight Ligurian companies.
How do you prepare the company before entering a market?
Before starting we analyse the market, the competition, the buyers and the contact methods. Then we prepare presentations, company profiles, messages and LinkedIn profiles designed for the target market, so that communication and commercial activity are consistent.
Do you also work on collective missions for institutions and Chambers of Commerce?
Yes. We take care of finding buyers in the country, building the agenda of meetings and providing an on-site presence for groups of companies, with partner institutions such as Liguria International and the Chambers of Commerce.
Insights and case studies
Nutraceuticals: from positioning to business opportunities
Nutraceuticals: in search of distributors, Romania to Portugal
Working with an established contract manufacturer of food supplements
Choosing a target export market: a confectionery success story
How we helped a coffee machine company expand globally
Confectionery machinery: growth opportunities in the Polish market
Exporting food machinery: the case of industrial bakery equipment
Furniture exports 2024: trends, challenges and opportunities
What are your goals beyond borders?
- Market research, qualitative and quantitative
- Meetings with target prospects
- Decision-makers' contact details
- Brand recognition in target markets
- First-hand feedback from a still unexplored market