How we helped a coffee machine company expand globally

International expansion is a common goal for many companies, but how can we achieve this effectively? In this article, we tell you how we helped a coffee machine manufacturer expand into French, Thai and Indonesian markets thanks to our expertise in the profiling of buyers and distributors databases and the implementation of a multilingual contact center.

Premises and Objectives:

Multi-language database and contact center: the key to success for internationalisation of a coffee machine company

Database extrapolation and profiling

One of our customers, a coffee machine manufacturer, had the goal of expanding into new markets, particularly in France, Thailand and Indonesia. To achieve this, we offered our services to extract and profile buyers and distributors databases, to identify potential customers in these markets.

Our work included:

• Search based on keywords Targeted: We used the key words relevant to identify coffee machine manufacturers, as well as distributors and buyers, in France, Thailand and Indonesia.
• Useful information: We have collected useful information about companies, such as their size, the reference region, contact data, economic data and other relevant information.
• Organization and categorization of information: We have organized and categorized the information collected in a structured and easily consultable database.
• Thanks to our experience and expertise, we were able to identify the right contacts and create a database of contacts Highly profiled.

Implementation of an international multilingual contact center

Here's how we used different touchpoints to achieve our goals:

• Telephone contacts custom made by our native speakers, ensuring a high quality experience and effective communication with potential customers.
• Use of customised email, with a clear and direct communication that would allow the added value of the services offered. In this way, we were able to reach a wider audience and provide detailed information on the products of the company.

Results

The coffee machine manufacturer, based in Italy, had the aim of expanding globally and conquering new markets. In particular, they were interested in the French, Thai and Indonesian market.

To achieve this, we have implemented a Business Development strategy which led to the profiling of the database of target companies present in the markets of interest and the implementation of a multilingual international contact center.

Thanks to this activity, we were able to fix over 30 appointments with interested buyers The company has allowed the company to consolidate its presence on foreign markets and to acquire new customers, increasing its turnover and improving its competitive position.