We make your company recognisable.
For us, communication is never an end in itself. It presents your company at its very best, bringing out its expertise, people and results to help it reach concrete goals.We build communication that helps your company be recognised and chosen. We connect it to sales work to prepare the ground for sales.
Communication and sales work together: the first creates the conditions for being recognised and chosen; the second brings clients straight to the table.
Credibility before contact.
What is the first thing a decision-maker does? Look up the company and the people who represent it. We build your presence starting from how you are perceived today, the market you want to reach and the people you need to convince.
strategies
Connect with decision-makers.
Before getting in touch with a company, a decision-maker does their homework: they look at the Company Page, the profiles of the people who represent it and the content. That is why we work on all these touchpoints and align them with your positioning and your sales activity.
Frequently asked questions
We already have an in-house marketing team. Why should we involve Mallei?
We can work alongside the in-house team on the activities that are really needed, fitting into the processes already in use. We start from the objectives, the market and the people to reach, to understand where we can add value.
We already have an agency managing our social media. What is the difference?
Mallei works on B2B communication in relation to commercial objectives. We do not just publish content: we analyse the market, the positioning and the audience, and build a presence that is consistent with the sales work.
Do we need to supply photos, videos and materials ourselves?
We can start from the materials the company already has, or take care directly of photo and video shoots, post-production and the creation of the materials needed for communication.
Can you also take care of the materials the sales network needs?
Yes. We produce company profiles, brochures, case studies, landing pages and videos designed to support selling, keeping what the salesperson presents consistent with what the potential customer finds online.
What is the difference between Brand Botox and rebranding?
Brand Botox improves the company's image without recreating a brand from scratch: we work only on the graphic concept and on the image. Rebranding is a deeper intervention, covering logo, visual identity and corporate image, and is needed when the brand has to be repositioned.
Insights and case studies
B2B communication in 2024: what has changed?
International marketing and product perception: avoiding a flop
The challenge of communication and sales in B2B beauty
From shop window to B2B lead generator: a cosmetics success story
From technical firm to recognisable brand: our work with Cosmo Tecnology
