From technical firm
to recognisable brand
Our work with Cosmo Tecnology
Just as we bring B2B strategies to life, Cosmo Tecnology brings to life panels that genuinely change the way a space takes shape.
Specialists in the design and manufacture of composite panels created for anyone looking for a smarter alternative to traditional wall coverings.
From design to construction, from wellness to yachting: solutions that do more than “cover” a surface – they make it work better.
Together we worked to introduce these solutions to new markets, with a strategy focused on building real contacts and tangible opportunities.
What will you find in this new success story?
Company profile
A leading manufacturer
of composite panels
combining high performance,
design and functionality
Project duration
1
year
Target
Real estate, yachting,
construction firms,
manufacturers of prefabricated
homes and bathrooms,
interior designers
Client brief
Expand into new markets,
reaching the right people and making the product clear and recognisable within the sector.
Opportunities generated
30
Target markets
Benelux,
UK,
Germany,
Italy
Challenges
01
Defining the target precisely
In a market with many different stakeholders, where it is not immediately obvious who makes the decisions.
02
Bringing out the value of composite panels
setting them apart from traditional wall coverings in a clear, easily understood way.
03
Structuring Andrea Pilan’s digital presence
turning it into an authoritative, recognisable point of reference in the sector.
Solution
HOW DID WE ARRIVE AT THE IDEAL SOLUTION?
After an initial set-up phase spent analysing the market and defining the most suitable strategy, we identified the tools and activities needed to tackle the challenges head-on.
A DATABASE OF
TARGET CONTACTS
We built a database of companies in construction, contract furnishing, wellness and yachting, selecting the most relevant decision-makers.
MANAGEMENT
Every contact was handled strategically, with tailored messages and follow-ups calibrated to sector, role and the level of interest shown.
COMPANY PAGE
The company page became the showcase for the firm’s technical know-how, alternating content on innovation and materials with behind-the-scenes glimpses of production.
PROFESSIONAL PAGE
Andrea Pilan’s profile was developed as an extension of the brand, with posts about real projects, experiences and reflections on the sector.
SELLING
We developed highly customised scripts for each market cluster, adapting the tone, content and aims of the message to each type of contact.
Combining communication with relationship-building produced useful connections and new business development opportunities in key markets.
Strategy
Our work with Cosmo Tecnology began with the aim of introducing their solutions to new markets and widening their pool of commercial opportunities through a structured strategy of B2B communication, social selling and contact management.
The starting point was clear: Cosmo’s composite panels are a smart alternative to traditional wall coverings, but the category is not yet widely recognised by companies and professionals in the sector. So we needed to position the products and, above all, the company itself, and to build a suitable personal brand for the professional page of Andrea Pilan, Project Manager at Cosmo Tecnology Srl.
We therefore started with communication on LinkedIn, on both the company page and Andrea’s profile, creating content that alternated:
- technical explanations of the panels and their applications
- behind-the-scenes looks at work and production
- stories about the team, the processes and the approach to design
- professional reflections on the sector and on experience in the field
Growth was steady and organic.
The company page recorded a significant increase in followers, along with greater interest in Cosmo’s activities. The posts about the team performed best: a clear sign that audiences respond when a company shows its human, down-to-earth side.
At the same time, the work on Andrea’s profile strengthened his personal positioning and, in turn, that of the brand. Over twelve months the visibility of the content grew steadily, with a community increasingly aligned with the target sectors.
The next step was business development through social selling.
Here a clear pattern emerged: the model based on direct “cold” contact generated interest, but it was the ongoing relationship-building on LinkedIn that brought better-qualified leads and more solid opportunities. Cosmo was a demanding client in this respect: it was not immediately obvious who the right contacts were or which message would work with each of them.
We tested, analysed and refined as we went. Once we started personalising the messages for the different market clusters, results began to improve steadily within a few weeks. Not a sudden change, but progress built methodically.
The newsletter completed the picture: month after month it told the story of what makes Cosmo Tecnology a company with real know-how, able to turn technical expertise into practical solutions for architects, designers and businesses.
After a year’s work, the result is a clearly defined position. Cosmo Tecnology is seen as a knowledgeable, technical and reliable company, able to combine performance and design, with communication that speaks to people and not just about products.
We have laid solid foundations.
Now the growth can continue, with an ever more integrated and targeted ecosystem of communication and business development.
Statistics
CONTACTS
HANDLED
Results
A stronger network of on-target contacts
an improved brand reputation
Companies that became aware of the brand
Company page
management
New followers
gained since the start of the project
PROFESSIONAL PAGE
MANAGEMENT
New followers generated by the activity on Andrea Pilan’s profile
NEWSLETTER
CREATION
Subscribed
users
Next steps
This project allowed us to lay solid foundations: clearer communication, sharper positioning and a more deliberate, better-targeted network of relationships.
The coordinated presence across the company page, the professional profile and social selling made the value of composite panels easier to understand and recognise, opening the way to qualified conversations with relevant contacts, thanks to highly customised scripts.
As things stand, the result for Cosmo Tecnology is that it has the tools, a digital identity and more structured relationship-building processes to keep operating in complex markets with greater confidence and continuity.
