UAE Expansion · The Gulf and the Emirates
In the Gulf, the relationship is part of the commercial journey.
A growing market, strategic for its position between Europe, Asia and Africa and with strong interest in what Italy has to offer. Developing it takes knowledge of the context, selected contacts and a local presence able to follow relationships over time.
The relationship before the negotiation.
In the Emirates the personal relationship is part of the commercial journey. The first meeting is for getting to know each other, and the relationship continues afterwards. That is why our team works on the ground, in Arabic and English, and supports the company at each stage of the journey.
- The first meeting is personalYou introduce yourselves first as people, then as companies: the conversation is for getting to know each other and laying the foundations of the relationship.
- The person leading the company mattersThe business owner or manager is part of the project and represents the company directly in meetings.
- The relationship has its own paceWe follow contacts over time, with continuity and without forcing the steps.
- A local presenceOur team in the United Arab Emirates manages contacts, accompanies meetings and follows the relationship afterwards too, in Arabic and English.
The search starts from the right profile.
Our Sales Intelligence platform starts from the criteria defined for the company and identifies compatible partners and buyers. It then explores the information available on companies and decision-makers, so that we reach the contact with a clear picture already in place.
- Target partners and buyers: selected by sector, area and interest in Italian products
- Decision-makers: we identify who decides and who else takes part in the choice
- Market signals: information that helps to understand when and how to open a conversation
Before the meeting, the company must already be recognisable.
In the Emirates, anyone evaluating a new supplier looks for information on the company and on the people who represent it. That is why we build a presence that accompanies the commercial journey, before and after the meeting.
- Who leads the companyThe business owner's or manager's profile as the first point of contact: well presented, up to date and consistent with what they will say in person.
- Where the company comes fromOrigins, people and results: the story that makes an Italian supplier recognisable and reliable in the eyes of an Emirati partner.
- What arrives before usContent designed for an Emirati audience, so that at first contact the company is not a new name.
- What remains after the meetingPresentations and materials the contact can share within their organisation with the people involved in the decision.
Frequently asked questions
How do you enter the UAE market?
With a relationship before the agreement. The first meeting is for getting to know each other, since the person who leads the company will take part in person. The Mallei team on the ground manages contacts in Arabic and English and follows the relationship over time.
Who are the typical contacts?
Partners, buyers and groups selected by sector and by interest in Italian products: for example, hotel and restaurant groups in Dubai and Abu Dhabi with centralised purchasing.
Do you need a local partner?
Often yes, and finding one is part of the work: the platform identifies partners and buyers compatible with the company's criteria, and we accompany the meetings in person.
What do you prepare before the trip?
A well-presented profile for the manager, the company's story told for an Emirati audience, content that arrives before the contact and materials the contact can share within their organisation.
In which language?
In Arabic and English, thanks to team members based locally.
Insights and case studies
What are your goals in the Emirates?
- Identifying strategic partners and local buyers
- B2B meetings with decision-makers
- A digital presence for management suited to the market
- A stable presence in the Emirates