Connections that become results.
Real stories, sector by sector. What we did and what changed for the company.
An integrated strategy for the supply chain
How do you build a predictable, measurable B2B business development pipeline in industry? This case study looks at our lead generation project for sedApta, a leading name in supply chain and production software.
Lead generation in the industrial sector
Lead generation in the industrial sector depends on lowering the risk perceived by engineering departments and procurement. This strategic framework shows how to turn mechanical engineering and industrial technology expertise into B2B sales opportunities.
The challenge of communication and sales in B2B beauty
Business development in the B2B beauty market calls for sales strategies aimed at distributors, retailers and professional beauty specialists. This analysis looks at digitalising sales processes and managing international sales networks for cosmetics.
Nutraceuticals: from positioning to business opportunities
In international B2B nutraceuticals, positioning and exports depend on regulatory compliance and a scientifically sound value proposition. Here is the roadmap for building supply channels and strategic alliances with global supplement brands.
A case study in precision engineering
How a LinkedIn social selling strategy worked for precision engineering company Intec Rotors: technical content and careful profiling of technical decision-makers generated new B2B business opportunities.
Lead generation in the Food & Beverage sector
B2B lead generation in Food & Beverage draws on digital export and international trade shows to reach importers and supermarket buyers. A method centred on contact management to speed up agri-food business development.
A success story in advanced aesthetics
How we helped Baldan, an Italian leader in advanced aesthetic technology, sharpen its brand positioning on LinkedIn and open direct conversations with decision-makers in the high-end hotel sector.
From technical firm to recognisable brand: our work with Cosmo Tecnology
How we built Cosmo Tecnology’s business development in the industrial sector: precise prospect profiling through sales intelligence, combined with a consistent LinkedIn presence, delivered measurable B2B growth.
Two specialists in transforming waste: a winning partnership between an environmental leader and a team used to hearing ‘no’
The story of our work with Cosmari in industrial waste management: how a structured approach to business development opened new opportunities for an integrated waste-management operator.
Lead generation in IT: what a year of vertical campaigns taught us
Twelve months of lead generation campaigns for IT and software companies, compared across seven project categories. Real conversion rates, from 1.41% to 15.88%, and the lessons on channels, positioning and realistic expectations.
Instinct and strategy: taking a leading fresh truffle company into international markets
How we supported the international growth of Selektia Tartufi, a leading name in fresh truffles and truffle products, with targeted prospecting and meetings arranged ahead of the major trade shows.
Working with an established contract manufacturer of food supplements
Inpharma has more than twenty years’ experience in the contract manufacturing of food supplements. Here is how our LinkedIn communication and outreach helped it find new private-label partners in Italy and abroad.
From Liguria to the Big Apple: eight Ligurian producers in the USA
How Mallei supported Regione Liguria and eight Ligurian food and drink producers at the Summer Fancy Food Show in New York, with pre-show outreach, on-stand support and structured follow-up to turn contacts with American buyers into lasting business.
Our winning method for a leading supplier of innovative vending machines
Plenty of companies sell vending machines; few can claim to sell an experience. Here is how we have been helping Method Srl, a well-established Rome-based supplier, win new clients in Lazio and Umbria through Contact Management, Social Selling and LinkedIn page management.
Comark: business development, digital marketing and subsidised finance
Comark, a Genoa-based company with more than 40 years’ experience in professional cleaning, is this month’s case study: from digital positioning and business development strategy to €70,000 recovered through non-repayable grants.
Italian styling without borders: a hair tech brand goes global
How Mallei is helping Ga. Ma, a long-established Italian name in hair technology and beauty, find new sales channels abroad through target research, direct outreach and LinkedIn communication for the company and its Managing Director.
Nutraceuticals: in search of distributors, Romania to Portugal
Four months ago we began looking for distributors and pharmacy chains across Europe for Giuriati Group. Here are the results so far: more than 700 target companies approached and 18 sales opportunities brought to the negotiating table.
From shop window to B2B lead generator: a cosmetics success story
You have spent a small fortune on a modern, fast website. Here is how we helped a cosmetics company turn theirs from a decorative shop window into a source of B2B leads in France and Germany.
How to export footwear to South Korea: our roadmap to success
Thinking of exporting your footwear to South Korea? Here is how we helped one of our clients enter this highly competitive market, build brand awareness and find local distributors.
Choosing a target export market: a confectionery success story
How Mallei helped a confectionery company choose its target market abroad and build an international sales funnel that won two major customers in six months.
Market research for successful exports: a software company’s story
How database profiling and a targeted calling campaign from our international contact centre gave a software developer the market insight it needed to approach Spain, Germany and France.
Case study: finding new B2B customers with LinkedIn social selling
Finding new B2B customers in the competitive nutraceutical sector is a challenge. With targeted prospecting and social selling on LinkedIn, we brought our client to the negotiating table with distributors and buyers in Germany, Spain and France.
How we helped a coffee machine company expand globally
How we helped a coffee machine manufacturer expand into France, Thailand and Indonesia by profiling a database of buyers and distributors and running a multilingual international contact centre.
Our solution for a translation company’s international growth
Database profiling and an international contact centre: how we helped a translation company reach its target clients in Italy, Germany and the UK, and recover €10,000 of its investment through a regional grant.
How we helped a confectionery company find importers in China
Our business development strategy helped an Italian confectionery company find importers and distributors in China and new customers in Italy, with an international contact centre, social selling on LinkedIn and a landing page on a.cn domain. Subsidised finance recovered €40,000 of the investment.
How we helped a logistics company meet 40+ potential foreign clients
By profiling a database of timber and building materials producers and running a multilingual international contact centre, we helped a construction logistics company grow its sales in France, Switzerland and Germany and brought more than 40 potential clients to the table.