Our successful approach for a market leader
in innovative vending solutions
The world (or at least Italy) is full of companies selling vending machines for snacks, drinks, and ready meals. But how many of them can truly claim to offer their customers a genuine experience? Methodo Srl certainly can: a well-established company based in Rome, specialising in the supply of vending machines, with which we began collaborating just a few months ago. We’ve gathered the key information and data to describe our collaboration with Methodo.
What’s inside this case study?
Company Description
Leader in the supply of innovative
vending machines and in
the setup of refreshment areas
Project Timeline
5
months
Target
Companies with at least
30 employees belonging
to 14 different sectors
Client Request
Increase their client portfolio by leveraging experience in developing a refreshment area, in order to position themselves in a saturated market with a different message.
Opportunities Generated
23
Target Markets
Italy
(Lazio, Umbria)
Challenges
01
Getting in touch with companies
that do not yet have a break area, bar, or in-house canteen.
02
Finding companies that recognize the benefits
of having an in-house break area and are open to change.
03
Increasing the company’s brand awareness
to help it stand out and establish itself against competitors.
Solution
HOW DID WE ARRIVE to THE IDEAL SOLUTION?
A strategic and targeted approach to generate opportunities, engage decision-makers,
and strengthen brand presence.
Manual selection
of prospects from a
client-provided database
of prospects from a
client-provided database
Analysis and selection of the most relevant contacts, organized by sector and interest clusters.
CONTACT
MANAGEMENT
MANAGEMENT
Strategic handling of selected contacts with personalized messages and follow-ups tailored to sector and interest level.
LINKEDIN
COMPANY PAGE
COMPANY PAGE
Communication activities to boost brand visibility and consolidate company brand awareness.
LINKEDIN
PROFESSIONAL PAGE
PROFESSIONAL PAGE
Content creation and publishing to highlight the CEO’s expertise and the value of offered solutions.
SOCIAL
SELLING
SELLING
Direct engagement of prospects via LinkedIn with customized approaches to generate conversations and business opportunities.
OPPORTUNITIES
This approach focused on communication and relationship-building generated qualified contacts and new business opportunities.
Strategy
WANT A PERSONALISED STRATEGY?
We began our collaboration with Methodo five months ago, with the goal of helping them acquire new clients in several provinces across Lazio and Umbria.
A key element of this partnership, and one of the main reasons behind its success, lies in our constant check-ins with the client. Regular feedback, open exchanges of ideas, and fast, responsive communication have all been crucial, allowing us to identify and improve together on every aspect of the project. Over time, this has led to a higher quality of contacts and positive external feedback, both contributing to strengthening the company’s positioning.
The strategy we designed for Methodo initially focused on outreach through two of our core services: Contact Management and Social Selling on LinkedIn. To further enhance the company’s reputation and the personal branding of the CEO, we managed both the Company Page and the Professional Page, creating tailored monthly editorial plans to reach the target audience.
Before starting the outreach activities, we manually searched for and selected prospects from a database provided directly by the client, the perfect challenge for those who, like us, love a good challenge. We developed custom scripts and approaches for each industry, dividing the client’s database into clusters to later extract qualitative statistics by sector.
After five months of activity, we’ve observed that Italian entrepreneurs are still not fully ready to embrace an innovative break area, but that’s exactly Methodo’s challenge: to help them understand its advantages and the positive impact it can have on employees’ well-being.
Slaps statistics
740
PROCESSED
CONTACT RECORDS
Results
Qualified contact network, increased brand visibility, and new business opportunities.
IncreasED brand reputation
740
Companies that became aware of the brand
Company Page
management
214
New followers gained since the start of the activity
PROFESSIONAL PAGE
management
188
New followers generated through the activity on Stefano Maggi’s profile
Contact
Activity
6
Future interests
The next steps
In these first few months of working with Methodo, we’ve already covered more than half of the contacts in the database provided to us, but challenges are still ahead, and thanks to our frequent exchange of ideas, the to-do list keeps growing. Together, we’re planning the next steps to increase the number of closed deals and further strengthen the company’s market positioning.
While we wait to share the next chapter of this collaboration, we’ll leave you with Stefano’s words:
We are proud of our collaboration with Mallei, which has delivered concrete and measurable results in our business development. Their innovative approach and expertise in digital marketing have allowed us to optimize our strategies and achieve new goals. This partnership represents an important step in the ongoing growth of our company.
