Our winning method for a leading supplier
of innovative vending machines
The world, or at least Italy, is full of companies selling vending machines for snacks, drinks and ready meals; but how many of them can claim to sell their clients a genuine experience? One that certainly can is Method Srl, a well-established business supplying vending machines from its base in Rome, which we began working with a few months ago. We have gathered the key information and all the useful data to describe our work with Method.
What will you find in this new success story?
Company profile
A leader in supplying
innovative vending machines
and fitting out
break areas
Project timeline
5
months
Target
Companies with at least
30 employees
across 14
different sectors
Client brief
Grow the client
portfolio by selling the experience
of creating a break area, and
stand out in a fairly saturated market with a
different message
Opportunities generated
23
Target area
Lazio,
Umbria
Challenges
01
Making contact with companies that do not already have a break area
or an in-house café or canteen.
02
Finding companies that recognise the benefits of an on-site break area
and are not resistant to change.
03
Raising the company’s brand awareness
so that it can stand out and establish itself against competitors.
Solution
HOW DID WE ARRIVE AT THE IDEAL SOLUTION?
A strategic, targeted approach to generate opportunities, engage decision-makers and strengthen the brand’s presence.
of prospects from a database
supplied by the client
Analysis and selection of the most relevant contacts in the existing database, grouped by sector and interest cluster.
MANAGEMENT
Strategic management of the selected contacts, with messages and follow-ups tailored to their sector and the interest shown.
COMPANY PAGE
Communication activity to raise the brand’s profile and build the company’s brand awareness.
PROFESSIONAL PAGE
Creating and publishing content designed to highlight the Chief Executive’s experience and the value of the solutions on offer.
SELLING
Engaging prospects directly on LinkedIn, with personalised approaches to start conversations and open up business opportunities.
The combined work on communication and relationships generated new connections, useful contacts and genuine interest in Lazio and Umbria.
Strategy
We began working with Method five months ago with the aim of winning them new clients in several provinces of Lazio and Umbria.
A fundamental part of the collaboration, and a key to its success, has undoubtedly been the constant follow-ups with the client: feedback and exchanges of views, together with quick, responsive communication, are crucial because they allow us to work out together what needs improving. Over time this has led to better-quality contacts and positive responses from the market, which have helped to consolidate the company’s positioning.
The strategy we devised for them was built first of all on outreach through two of our core services, Contact Management and Social Selling on LinkedIn. To strengthen the company’s reputation and the Chief Executive’s personal branding, we added our Company Page and Professional Page management services with monthly editorial plans designed to reach the target audience.
Before the outreach began, we searched for and manually selected prospects from a database of companies supplied directly by the client: ideal for people who love a challenge, as we do. We prepared scripts and worked out different approaches for each sector and the client’s database was divided into clusters so that we could later produce qualitative statistics by sector.
After five months of work, we have found that Italian business owners are not yet entirely ready for an innovative break area but Method’s challenge is precisely to help them understand its benefits and its positive impact on employees’ lives.
Statistics
CONTACT RECORDS
PROCESSED
Results
A qualified network of contacts, greater brand visibility and new business opportunities.
stronger brand reputation
Companies that have become aware of the brand
Company page
management
New followers
gained since the start of the activity
PROFESSIONAL PAGE
MANAGEMENT
New followers generated by the activity on Stefano Maggi’s profile
outreach
activity
Future interest
Next steps
In these first months working with Method we have processed more than half of the records in the database we were given, but there is no shortage of challenges ahead and, thanks to our frequent exchanges of ideas, the to-do list keeps growing. Together we are working on planning the coming months to increase the number of contracts closed and to keep strengthening the company’s positioning.
While we wait to tell you how things develop, we leave you with Stefano’s words:
We are proud of our collaboration with Mallei, which has brought concrete, measurable results for our business development. Their innovative approach and digital marketing expertise have allowed us to sharpen our strategies and reach new goals. This partnership is an important step in our company’s continued growth.