How to sell in 2026
This article explains how to sell in 2026 in B2B using a data-driven approach based on sales intelligence, personalization, and advanced sales strategy. It covers how the sales process is evolving and how companies can acquire new customers, improve lead generation, and increase conversions in increasingly competitive and digital markets.
ICCIUK launches UK Market Ecosystem to support Italian companies enteringthe UK market
This article explains how to enter the UK market and build a B2B internationalization strategy. It analyzes the UK business ecosystem, competitive dynamics, and the role of sales intelligence, networking, and strategic positioning to reduce risks and accelerate international growth.
Prospect research: the limitations of platforms, dirty data, and what changes when AI comes into play
Modern B2B prospect research requires orchestrating four distinct tool categories: certified commercial databases (Cerved, Kompass, Orbis), professional networks (LinkedIn Sales Navigator), sales engagement platforms (Apollo, Lusha, ZoomInfo), and AI-driven sales intelligence. Relying on any single tool leads to "dirty data"—outdated contact info, inaccurate industry codes, and false positives. AI accelerates semantic enrichment and contextual lead qualification, but it serves as an efficiency layer: the outreach and relationship-building phases remain strictly human-driven.
Lead Generation in the Industrial Sector
This article explains how B2B lead generation works in the industrial sector and which strategies to use to generate qualified leads. It explores the role of sales intelligence, technical buyer profiling, and personalized communication to turn cold contacts into business opportunities.
Exporting to the United Kingdom: What Italian Companies Need to Know Today
This article explains how to export to the UK market and build an effective B2B export strategy. It analyzes the main challenges of the UK market and the role of sales intelligence and strategic positioning in increasing international growth opportunities.
The Challenge of Communication and Sales in the B2B Beauty Industry
This article explains how to build an effective B2B sales strategy in the beauty industry. It covers how to improve qualified lead generation, brand positioning, and the sales process toward distributors, retailers, and cosmetics professionals.
Nutraceuticals: from positioning to commercial opportunities
This article explains how to develop an international B2B sales strategy in the nutraceutical sector. It explores how to use sales intelligence and international expansion to enter new markets, improve lead generation, and scale the business globally.
A case study in the precision engineering sector
This case study explains how Intec Rotors improved its B2B sales process through sales intelligence and qualified lead generation. It covers the journey from prospect identification to conversion in the precision engineering sector.
Lead generation in the Food & Beverage sector
This article explains how to generate B2B leads in the food & beverage sector using sales intelligence and targeted customer acquisition strategies. It explores how to improve the sales process and increase lead quality in a competitive, relationship-driven market.
A success story in the advanced aesthetics industry
This article explains emerging opportunities in the advanced aesthetics B2B sector. It explores market trends, technological innovation, and sales strategies to acquire new customers and grow business in the professional aesthetics industry.