A success story in the advanced aesthetics industry
Our collaboration with Baldan
In this new success story, we take you behind the scenes of our collaboration with an Italian excellence in the advanced aesthetics sector. We are talking about Baldan, a group that operates across the entire wellness and body care ecosystem, integrating technology, experience, and know-how to support professionals in the search for beauty and health solutions.
What Baldan offers is a complete system built on expertise, continuous training, innovative methods, and tangible support, serving beauty centres, pharmacies, and specialised facilities.
Our work stemmed from the need to make this value clearer and more visible in the market, strengthen the brand’s positioning, and structure a communication and relationship system capable of generating qualified leads and real opportunities through an integrated strategy that combines communication, personal branding, social selling, and contact management.
What you’ll find in this new success story?
Company Description
An Italian company specialising in the development of high-performance professional aesthetic equipment for the medical, wellness, spa, and high-end hospitality sectors.
Project Timing
1
year and 3 months
Target
High-end hotel chains
Spa & wellness centres
Medical spas
City spas
Fitness centres
Client Request
Strengthen the brand’s positioning by making the value of Baldan’s technologies even clearer and by developing new business opportunities in the targeted sectors.
Opportunities Generated
55
Location
Italy
Dubai
USA
The Challenges
01
Increase visibility of the LinkedIn page
by strengthening the digital presence through communication aligned with the brand’s language and values, in line with its positioning.
02
Enter the hospitality segment in Italy
a new and still largely untapped market where the brand can build awareness.
03
Build connections with decision-makers across different sectors
in order to establish direct relationships with key strategic figures, avoiding dispersion and unfocused approaches.
Solution
HOW DID WE ARRIVE TO THE IDEAL SOLUTION?
After an initial research phase focused on analysing the market, competitors, and target audience, we developed a tailor-made strategy for Baldan, integrating communication and business development.
CREATION AND PROFILING OF
TARGET CONTACT DATABASE
TARGET CONTACT DATABASE
We created a database of spas, hotels, wellness centres, and medical facilities, carefully selecting the most relevant decision-making roles.
CONTACT
MANAGEMENT
MANAGEMENT
Each contact was managed strategically, with personalised messages, targeted follow-ups, and a relationship-building process developed over time.
LINKEDIN
COMPANY PAGE
COMPANY PAGE
The company page has become the go-to platform for showcasing Baldan’s technologies, applications, events, vision, and behind-the-scenes insights.
LINKEDIN
PROFESSIONAL PAGE
PROFESSIONAL PAGE
We created content that positions Brando Baldan, President of Baldan, as the authoritative voice of the brand, highlighting his entrepreneurial experience, vision, and industry expertise.
SOCIAL
SELLING
SELLING
We built strategic connections using personalised scripts for each cluster, tailoring the tone, content, and objective to each individual interlocutor.
OPPORTUNITY
The joint work between communication and relationship management has led to the generation of new connections, valuable contacts, and tangible interest in Italy and key international markets.
Strategy
WANT A CUSTOM STRATEGY?
Our collaboration with Baldan Group began with the goal of increasing brand visibility in a way that aligns with its positioning and supporting entry into new market segments, particularly the hospitality sector in Italy.
We aligned the Company Page activities with commercial objectives, crafting communication designed to speak to different target audiences and lay the groundwork for relationship-building and contact initiatives.
The LinkedIn page management was structured with a rigorous and consistent approach, focused on:
- Sharing best practices
- Showcasing the value of Baldan’s technologies
- Making the brand identity clearer and more understandable
- Concretely supporting the business development strategy
In this way, communication became a tool directly supporting brand positioning and entry into new markets.
At the same time, we worked on Brando Baldan’s professional profile, developing it as a natural extension of the brand. This created an authoritative space to share his vision, experience, and approach to the sector, strengthening the brand’s credibility through the voice of its President.
The second strategic pillar was business development. The goal was not merely to increase the number of contacts, but to create qualified relationships, particularly in the hospitality sector, a new and still largely untapped segment for Baldan.
To achieve this, we structured a Social Selling and contact management activity based on:
- Careful selection of target audiences
- Identification of the actual decision-makers
- Personalized messages tailored to role and sector
- Follow-ups built over time
Each action was approached analytically, with clear objectives and continuous monitoring of results. This created a measurable and verifiable process designed to turn visibility into relationships, and relationships into opportunities.
In a short time, direct connections were established with some of the key decision-makers in the hospitality sector, initiating qualified conversations and laying the groundwork for new business opportunities.
This structured and disciplined approach allowed us to achieve concrete results, without waste or forced actions, while respecting the natural timelines of complex markets and intricate decision-making processes.
Slaps statistics
3267
Processed
Records
Results
Consolidation of the network with targeted contacts
INCREASED BRAND REPUTATION
3267
Companies that became aware of the brand
company page
MANAGEMENT
993
New followers gained since the start of the activity
PROFESSIONAL PAGE
MANAGEMENT
1002
New followers gained through activity on Brando Baldan’s profile
CONTACT
ACTIVITIES
10
Future interests
To end in style
This journey has allowed the brand’s communication to be consolidated, achieving a clearer positioning while strengthening and expanding its network of relationships.
The communication strategy and contact activities have made the value of Baldan’s technologies more understandable and recognisable, facilitating qualified conversations with relevant stakeholders through highly customised scripts.
The outcome for Baldan Group is that it now possesses the tools, digital identity, and structured relationship processes needed to continue navigating complex markets with greater confidence and consistency.
Here are the words of Brando Baldan, President of Baldan:
Our collaboration with Mallei has been extremely positive.
They provided concrete support in increasing the visibility of our LinkedIn page, sharing clear best practices and consistently publishing content aligned with Baldan’s brand positioning and language.
One of our main objectives was entering the hospitality sector in Italy, a new segment for us where we were relatively unknown. In a short time, they successfully created qualified connections, putting us in direct contact with some of the key decision-makers in the sector.
Their approach is highly structured and rigorous: they work analytically, based on data and clear objectives, delivering measurable and verifiable results.
I recommend them without hesitation as strategic partners, especially for those looking to expand into new markets or enter previously unexplored segments.
