B2B lead generator showcase website: the success of a cosmetic company with Mallei
After investing flowers of money in your beautiful modern and super performing website, have you ever wanted to transform it from a decorative showcase to a B2B lead generator?
This is how we helped a company in the cosmetics sector to do so and rewrite the rules of the game.
SUMMARY
Premises and Objectives:
A cosmetics company contacted us to help you increase sales in France and Germany.
The company had already a well-made website, but it was a party that nobody was taking part in. They came in, looked, and disappeared without a trace.
With our Lead Generation service through IP-Tracking, we have laid the foundations to transform their site from a mere showcase to an active source of gold opportunities.
How We Transformed Visits to the Website into Business Opportunities
Before we enter the magic we made it happen, imagine this: 97% of visitors leave your site without saying a word. How do you recover these “fantasms” and turn them into lead that not only see you, but are they also interested?
We at Mallei solved the mystery with our IP Tracking service, and no, it is not one of those tools that tells you if your prospect is browsing the Moon. We talk about useful information that transform visits to the website from mere online to tangible and recognizable realities.
But I ban on cyanacies, what have we done concretely?
We increased traffic to the website
First of all, we gave an extra march to traffic on the site.
It wasn’t just about creating random numbers, but bringing qualified and interested users. We orchestrated a combined action of social media marketing, SEO and content marketing campaigns on LinkedIn.
With an eye to industry trends and a targeted strategy, we have created engaging content and optimized their site for search engines.
A significant increase in traffic, with users arriving at the site not only numerous, but also really interested.
We've identified B2B leads.
The second step was to identify B2B leads among the “fantasms” visiting the website, and here comes our ace into play in the sleeve: IP tracking technology.
Using this powerful resource, we tracked the companies visiting the website and analyzed the pages they consulted.
We have shed light on navigation behaviour, building a detailed profile of those who were exploring the site. This allowed us to switch from anonymous traffic vision to a clear overview of potential B2B customers, a fundamental step to understanding their audience and acting accordingly.
We have created a custom approach.
Identified B2B leads, our task was now not only to contact them, but to do so that they felt that the Customer really understood their needs.
We did not settle for a “one-size approach for all” but we have deeply dug into lead behaviors on the website. We have analyzed the pages visited, the time spent on each, the actions done, and we translated this data into a clear picture of the needs and interests of each lead.
This thorough knowledge has enabled the customer to customize their interactions, ensuring that each contact is relevant and significant. From custom offers to ad hoc communications, each step has been studied to meet the specific needs of lead, creating a stronger bond.
Results
Our strategic efforts have produced tangible and measurable results.
The increase in traffic to the website was remarkable, with a 20% growth This was not just a numerical increase, but a targeted and qualified increase thanks to our multichannel approach.
Even more important, through our advanced IP tracking technology, we managed to identify and contact over 50 highly qualified B2B leadsWe translated traffic into real opportunities, putting our customer in contact with a public who not only visited the site, but who had the real potential to become customers.