Business development in Italy

From Italy to Italy. How to grow in the Italian market, starting from the right relationships.

We look for the Italian companies that are right for you and support you all the way to the sales conversation. It all rests on a precise analysis of the market and of the target companies.

Let's talk about the Italian market

Human relationships are at the heart of every negotiation.

In Italy, trust is built in person, with time and continuity. That is why our team works as an extension of your sales network: it starts from the companies and contacts identified, studies the sector, presents the offer on the company's behalf and follows the relationship through to the meeting.

First contactWe speak to decision-makers profiled with our Sales Intelligence platform, which lets us gather contact details and understand the context before presenting the company.
PresentationWe use agreed messages and materials to present the company and propose a meeting.
Sales processWe continue the contact on the most suitable channels, always keeping to our approach.
Existing relationshipsWe also pick up relationships that have been put on hold: an inactive customer can be a new opportunity.
MeetingsWe arrange the meeting with the decision-maker and share all the information gathered.

A relationship of trust before you meet the customer.

Our Sales Intelligence platform identifies target companies according to the criteria defined together: sector, size, area and channel. It then looks more closely at decision-makers' profiles, gathering contact details, career history, interests and company information. So we reach the contact with more than a name: we know who we are talking to.

The decision-maker's profile and career history
Contact details, interests and company information
Useful signals for building a focused conversation

A presence that supports sales.

Before replying, a prospect will look up your profile and your company on LinkedIn. We build your presence on the platform, with communication that is consistent with the company's positioning and with the sales work.

Leaders' profilesThe face of the company for those evaluating it: we look after the profiles of business owners and managers.
Company PageAn up-to-date company page, in Italian and consistent with what is said during sales contact.
ContentCase studies, products, trade shows and news designed for the people we want to reach.
Social sellingConnections and messages aimed at target decision-makers, before and after direct contact.

FAQ

Frequently asked questions

Does your method also work for selling in Italy, not only abroad?

Yes. We work in Italy and abroad, with a specific approach for each market but always with our own method: the Mallei team works as an extension of the client's sales network, contacts decision-makers on the company's behalf and follows the relationship through to the meeting.

Which sectors do you cover in Italy?

Our method can be applied to every sector. We specialise in many, from industry and mechanical engineering to food and beverage, nutraceuticals, beauty, IT and software, business services, cleaning and vending. Visit the Case Studies section to discover our successful collaborations.

Do you also reactivate customers who have stopped buying?

Yes, on request we can take care of reopening those relationships. An inactive customer is contacted again with a precise reason and, if there is interest, brought back to the table.

How long does it take before the first meetings?

The first weeks are spent defining the target market and the materials; the first meetings usually arrive within the second month, depending on the sector and the length of the sales cycle.

Who will look after me?

A dedicated contact in the Mallei team who knows the project, together with the people who look after the LinkedIn presence of the company and its managers.