A case study
in
precision
engineering
Our work
with INTEC ROTORS
In this case study we go behind the scenes of our work with Intec Rotors, an Italian company that is an international leader in precision engineering.
For more than twenty years it has specialised in manufacturing high-precision screw rotors and gears for compressors, pumps and transmission systems, serving niche, high-technology industrial markets.
What’s in this new case study?
Challenges
01
Build an effective LinkedIn presence
for a company that had none at all. The content had to fit the brand’s positioning and values, in a very technical, niche sector.
02
Make the brand recognisable in Italy and internationally
by reaching companies new to the brand that already had established suppliers.
03
Connect with decision-makers at target companies
by identifying and reaching the decision-makers and building genuine, lasting relationships in highly selective sectors.
Solution
HOW DID WE ARRIVE AT THE IDEAL SOLUTION?
We began with a structured communication strategy, working closely with Manola Primavera, Quality Assurance & CEO, and Andrea Lazzari, Chairman of the Board, to make the brand visible and authoritative.
A DATABASE OF
TARGET CONTACTS
We started from a database of large industrial companies in highly specialised sectors, research and development centres and niche international customers, carefully selecting the most relevant decision-making roles.
MANAGEMENT
Every contact was handled strategically, with personalised language, targeted follow-ups and a relationship built up over time.
COMPANY PAGE
The company page was built from scratch and kept up to date with technical content, case studies and behind-the-scenes views of production, making Intec Rotors more recognisable and accessible to its target markets.
PROFESSIONAL PAGE
Manola Primavera has become a real voice in the sector, thanks to posts and strategic content that showcased her expertise and raised her profile, making her something close to a go-to influencer in the industrial rotor niche.
PROFESSIONAL PAGE
We produced content presenting Andrea Lazzari as the authoritative leader of the brand, highlighting his know-how, long-term vision and entrepreneurial experience in the sector.
SELLING
We built strategic connections using scripts personalised for each cluster, adapting tone, content and objective to the person we were addressing.
Combining communication and relationship-building generated new connections, useful contacts and concrete interest in Italy and in key markets.
Strategy
Our approach with Intec Rotors was built on method, continuity and consistency, adapting communication and contact activity to the particular demands of a complex niche market
We began by studying the market and getting to know how the target companies work: many are large, structured organisations with long-standing suppliers. The challenge was to bring to the fore a little-known brand, a highly specialised maker of niche products.
The strategy therefore combined communication with direct relationships. On one side, we built the company’s LinkedIn page from scratch, setting out clearly the value of the products, what goes on behind the scenes in production and the calibre of the people behind the brand. On the other, we developed the professional profiles of Manola Primavera and Andrea Lazzari as natural extensions of the brand. Manola in particular has become a real voice in the sector, able to attract the attention of decision-makers and international contacts.
Every piece of content and every social selling message was designed to start real conversations, personalised by role, company and target market. We built a genuine journey, in which communication conveyed expertise and authority and relationships turned visibility into concrete opportunities.
In parallel, we structured the contact management work, reaching hard-to-reach prospects in Germany and the USA. Here precision was essential: careful selection of decision-making roles, tailored messages, follow-ups timed with care. Despite a slow initial response, the work led to direct contacts and specific product enquiries, showing that a strategy built on valuable content and targeted relationships can open up complex markets even for niche companies.
In short, our strategy created a coherent journey in which every action, from the LinkedIn page to the personalised messages, was designed to extend the brand’s reach, strengthen its leaders’ authority and turn visibility into concrete relationships and opportunities.
Statistics
CONTACTS
HANDLED
Results
A stronger network of on-target contacts, and what the communication achieved.
stronger brand reputation
Companies that became aware of the brand
Company page
management
New followers
gained since the start of the project
PROFESSIONAL PAGE
MANAGEMENT
New followers generated by activity on Manola Primavera’s profile
New followers generated by activity on Andrea Lazzari’s profile
contact
activity
Future interest
To finish on a high note
This project has strengthened the Intec Rotors brand and established Manola Primavera as a point of reference in the industrial rotor sector.
The communication and contact strategy turned LinkedIn into a practical tool for international expansion, generating real opportunities and recognition in the global market.
We’ll leave the last word to Manola Primavera and Andrea Lazzari:
Thanks to Mallei I have gone from being a complete unknown on LinkedIn to something of a minor star of the engineering world!
My famous appeal accounts for 0.01% of that result; the rest is down to Mallei’s expertise and skill in communication.
Their ability to pick up on every little clue, listen to every suggestion and rework every situation into something engaging is the secret of their success, and of the success of the companies they work with!
