INTEGRATED STRATEGY FOR SUPPLY CHAIN

We trace the eight-month measurement period, from December 2025 to July 2026, within the ten-month project to understand how the results were achieved.
How did we manage to open the doors of key decisionmakers in a complex and highly specialized sector such as software for planning and production scheduling?
Not based on isolated tactics, but orchestrating a unique multi-channel strategic narrative that can make a dialogue with sponsored visibility, reputational positioning and direct contact.
A combined approach between LinkedIn Advertising, Social Selling and Contact Management Phone, tailored to a B2B market where technical confidence and relevance are the real exchange currencies.

The infrastructure of this strategy has taken shape starting from an accurate analysis phase. We have made a punctual mapping of the Italian manufacturing fabric, isolating two verticals with different operating dynamics, the Food and the Discrete ManufacturingIn these structures, our viewfinder has placed itself on the figures that live the bottlenecks of the factory daily: Plant Manager, Supply Chain Director and Operations Manager and the Planning Managers.

On this ground we have identified the leverage of Inbound Marketing through the publication of 6 vertical technical guides, delivered via the format Document Ads by LinkedInEach content has been designed not to sell the software in the first line, but to touch the real “black nerves” of the industry (from S&OP process optimization to finite capacity scheduling), pushing the most qualified prospect to assert its interest through the download of materials.

The campaigns reached the public with about 965.000 impression and generated about 46.600 interactions. The path has led to the generation of 440 qualified contacts in eight months, from December 2025 to July 2026.

This is not only about visibility since the audience reached has interacted with the contents and, through the download of the guides, has manifested a concrete interest in the topics covered. These contacts then entered the commercial flow, creating a different starting point than a completely cold contact: the team could start the relationship starting from the content that the person had chosen to download.

The key element of the entire operation was the connection between the generation of interest and commercial engagement. In the end of the listings, we have activated a synergistic and timely action: on the one hand the start of professional and empathic relationships on LinkedIn through the profile of Peter, to create familiarity and authoritativeness; on the other, the immediate takeover of leads through an activity of Peter. Contact Management qualified telephone.

This structured follow-up on contacts that had downloaded the guides allowed to transform a simple download into a concrete business conversation, creating a continuous flow of opportunities for the sedApta business team.

A synergistic and mathematically result-oriented strategy that, to use an image dear to the industry... does not let the supply chain rings uncover.