How to choose the foreign market of destination: The success of a sweet company

Discover how Mallei, expert in internationalisation strategies, helped a sweet company to choose the target market and develop an effective international funnel.

Internationalisation is a fundamental growth path for b2b companies, however, it is a complex process that requires careful planning and approaching important strategic choices, such as: to which market to open?

Choosing the target foreign market is not an easy task and you need to consider a number of factors such as market size, economic growth, demand for products or services offered, competition, etc.

Today we tell you the success case of a company sweetener, leader in the production of natural thickeners, which has conquered foreign markets thanks to the strategic help of the Mallei team, precious allies, specialized in internationalisation strategies and commercial export consulting.

You'll find out how data analysis and database profiling have provided a fundamental guide in the choice of the most suitable foreign market. We will reveal to you the funnel for sale created by Mallei, who has allowed to identify ideal buyers, develop an international brand awareness and obtain the conversion of valuable customers within 6 monthsA case where the company has successfully used the funds of a call, supported by Mallei in every step of the path towards international expansion.

The crucial importance of market analysis in the choice of target market

The choice of the foreign market is one of the most important decisions for a company that wants to expand its business internationally. many factors to consider, including market size, growth potential, competitiveness, barriers to entry and local culture. Once assessed these factors, the company can start narrowing its choice and identifying the most promising markets.

Mallei experts, through accurate data analysis and the application of consolidated methodologies have led the company to understand the specific needs of the markets of interest and adapt its marketing and sales strategy accordingly, developing messages and proposals of value tailored to the different targets.

The most promising markets identified for its products were the United States, Poland and Germany, with a remarkable expansion potential for natural thickener products.

Create a sales funnel abroad that converts

Buyer and Database Profilment: The Base of the International Sales Funnel

The creation of a successful international sales funnel In the case of the company protagonist of this case history, Mallei has done a detailed analysis of the market target to identify key decision makers to go to search.

After identifying the buyers of interest, we could profile our database with quality contacts and, thanks to a clear vision of its audience, the company managed to approach the foreign markets safely, obtaining concrete results in the conversion of new customers.

Lead Generation B2B with Social Selling on LinkedIn: the secret weapon for the development of the International Brand Awareness

In the development process of the International Brand Awareness for a natural thickener manufacturer in the sweetener industry, the Social Selling on LinkedIn has proved to be a powerful tool of Lead Generation B2B, assisted by Mallei’s corporate and commercial export consulting.

The key to success lies in the intelligent use of LinkedIn, an extremely effective B2B lead generation methodWe have created and optimized the company’s profile on social networks, emphasising the strengths and distinctive values of the brand and worked on personal branding of the company export managerWith an attractive and professional presence on LinkedIn, the company has been able to increase its credibility and authority in the international sweetener industry.

We have created a targeted content strategy, which embraces relevant and interesting topics for the target audience. With informative articles, engaging and shared posts, and frequent updates, the company has managed to bring out its expertise and strengthen its position as a leader in the sector, capturing the attention of potential customers in target countries.

Concrete results: Conversion of 2 important customers in 6 months

With an analytical and data-based approach, Mallei led the sweet company to identify the market most suitable for its needs and to create an effective international sales funnel. This targeted approach has generated new qualified leads and has greatly increased interest in the company.

The effectiveness of the international cable car was evident in the concrete results obtained by the sweet company in the short period of 6 months. Thanks to the support of Mallei, the company has succeeded in converting 2 important customers, thus opening new perspectives of growth and consolidating its presence in foreign markets.

If you are an international B2B company interested in expanding your business and want to achieve concrete results such as our successful case in the sweetener industry, please contact us today. Click here to request a personalised and uncommitted advice.