
Lead Generation in the Industrial Sector
This article explains how B2B lead generation works in the industrial sector and which strategies to use to generate qualified leads. It explores the role of sales intelligence, technical buyer profiling, and personalized communication to turn cold contacts into business opportunities.

The Challenge of Communication and Sales in the B2B Beauty Industry
This article explains how to build an effective B2B sales strategy in the beauty industry. It covers how to improve qualified lead generation, brand positioning, and the sales process toward distributors, retailers, and cosmetics professionals.

Nutraceuticals: from positioning to commercial opportunities
This article explains how to develop an international B2B sales strategy in the nutraceutical sector. It explores how to use sales intelligence and international expansion to enter new markets, improve lead generation, and scale the business globally.

A case study in the precision engineering sector
This case study explains how Intec Rotors improved its B2B sales process through sales intelligence and qualified lead generation. It covers the journey from prospect identification to conversion in the precision engineering sector.

Lead generation in the Food & Beverage sector
This article explains how to generate B2B leads in the food & beverage sector using sales intelligence and targeted customer acquisition strategies. It explores how to improve the sales process and increase lead quality in a competitive, relationship-driven market.

A success story in the advanced aesthetics industry
This article explains emerging opportunities in the advanced aesthetics B2B sector. It explores market trends, technological innovation, and sales strategies to acquire new customers and grow business in the professional aesthetics industry.

From a technical company to a recognisable brand. Our collaboration with Cosmo Tecnology
This article explains how Cosmo Tecnology achieved structured B2B growth through an integrated strategy combining sales intelligence, LinkedIn marketing, and social selling. The case study shows how to identify the right decision-makers, improve qualified lead generation, and transform a technical product into a recognizable brand in international markets. It also explores how combining digital communication with commercial activities can generate real opportunities and accelerate growth in complex industries such as construction, contract, and industrial design.

Two experts in waste transformation: the winning partnership between an environmental leader and a company that knows how to turn every ‘no’ into an opportunity.
This article tells the success story of Cosmari in industrial waste management, highlighting how a structured and innovative approach can improve operational efficiency and sustainability. It explores the role of integrated waste management, process innovation, and organizational strategies that helped optimize services and create value in the environmental and industrial sector.

Lead generation in the IT Sector: What we’ve learned in one year of vertical campaigns
This article explains how B2B lead generation works in the IT sector using a data-driven approach based on sales intelligence and prospect profiling. It covers how to improve lead quality and increase conversion rates in a highly competitive digital market.

Combining instinct and strategy to support the international growth of a leading company in the research and distribution of fresh truffles and truffle-derived products
Combining instinct and strategy to support the international growth of a leading company in the research and distribution of fresh truffles and truffle-derived products What connects us to a company internationally recognised in the world of Tuscan truffles? Perhaps a…
