From Liguria to the Big Apple: eight Ligurian excellences in the USA

This article explains how Mallei supported the Summer Fancy Food 2025 project in New York, a key event for the international B2B food & beverage industry. It describes how a strategy based on sales intelligence, buyer profiling, and social selling activities enabled the generation of qualified leads, increased visibility for Italian companies, and accelerated commercial opportunities in the U.S. market. The case demonstrates how international trade fairs can be turned into a structured system for lead generation and export growth.

Business development, digital marketing and financial incentives: building the perfect partnership with a market leader in professional cleaning

Business development, digital marketing and financial incentives: building the perfect partnership with a market leader in professional cleaning This month, landing among our Case Studies is Comark, a Genoa-based company with over 40 years of experience in the professional cleaning…

Italian style without boundaries: global growth of an Italian company in haircare technology and beauty

The article explores expansion dynamics and growth opportunities within the global haircare industry from a B2B perspective. Focusing on the strategic scale-up of beauty brands, the analysis highlights how leveraging contract manufacturing and private-label production enables companies to accelerate time-to-market, maintain high manufacturing standards (such as Made in Italy quality), and swiftly adapt to evolving consumer trends, including scalp care, clean beauty, and eco-friendly formulations.