From Liguria to the Big Apple: eight Ligurian excellences in the USA

This article explains how Mallei supported the Summer Fancy Food 2025 project in New York, a key event for the international B2B food & beverage industry. It describes how a strategy based on sales intelligence, buyer profiling, and social selling activities enabled the generation of qualified leads, increased visibility for Italian companies, and accelerated commercial opportunities in the U.S. market. The case demonstrates how international trade fairs can be turned into a structured system for lead generation and export growth.