Our work with an established name
in the contract manufacturing of food supplements
More than twenty years’ experience in the contract manufacturing of cutting-edge food supplements, an outstanding range of probiotics, prebiotics, medical devices and foods for special medical purposes, a high-quality tailored service and much more besides. This is Inpharma, a well-established company, and above all we want to tell you all about our work together.
What will you find in this new success story?
Company profile
A leader with more than twenty years’ experience in cutting-edge food supplements
Project duration
2
years
Target
Mainly nutraceutical companies with a commercial brand of their own but no production plant
Client brief
Find companies interested in producing supplements, to meet both stated and latent needs
Opportunities generated
82
Markets
Italy, Middle East, Asia, South America, Greece, South Korea, Japan, India, Australia, New Zealand, Singapore, Eastern Europe
Challenges
01
Difficulty identifying companies with no production plant
that need
private-label manufacturing.
02
Manual research and selection of companies
in a range of sectors that might be interested in creating a supplement line
03
Language barrier
in some markets.
Solution
HOW DID WE ARRIVE AT THE IDEAL SOLUTION?
A DATABASE OF
TARGET CONTACTS
Identifying companies and decision-makers with private-label potential.
MANAGEMENT
Strategic contact handling with personalised messages and follow-ups.
COMPANY PAGE
Greater brand visibility and credibility.
PERSONAL PROFILE
Positioning Daniele Arnoldi as an industry leader through targeted content.
PERSONAL PROFILE
Positioning Stefano Dedò as an industry leader through targeted content.
SELLING
Engaging decision-makers directly through social selling.
Generating qualified opportunities in line with the business objectives.
Strategy
Our work with Inpharma began thanks to our partnership with Assointegratori, the Italian food supplement industry association, and several factors contributed to its success, not least a readiness to collaborate, a similar outlook and the wish to head in the same direction. Nor should we underestimate the passion for football shared by our Sales Director and our contacts at Inpharma, CEO Daniele Arnoldi and Head of Sales and Development Stefano Dedò.
Comparing notes on match results for the first quarter of an hour of every meeting has not directly generated any business opportunities, but we see it as a key step towards the excellent relationship we have built with the client, professionally and, before that, personally. For us, a good rapport is indispensable when you are working towards a goal.
Our outreach was, and still is, greatly helped by the content published on the two personal profiles, and if you still do not believe us when we say that managing communication on LinkedIn pages is essential for creating new opportunities, it is time to think again. Thanks to the content published on Inpharma’s Company Page, some prospects chose to come to the negotiating table of their own accord, contacting the company directly on LinkedIn.
Statistics
CONTACTS
PROCESSED
Results
A better-qualified network, greater brand recognition and new business opportunities in Italy and abroad.
increase in brand reputation
Companies that became aware of the brand
Company page
management
New followers
gained since the project began
PERSONAL PROFILE
MANAGEMENT
New followers generated by the activity on Daniele Arnoldi’s profile
New followers generated by the activity on Stefano Dedò’s profile
outreach
activity
Expressions of future interest generated by our activity in Italy
Expressions of future interest generated by our activity abroad
Next steps
Our work together is still in its early days, and although the number of results achieved makes us optimistic about what comes next, there are still companies to contact and several opportunities yet to be seized. While we plan our next moves and review the strategy month by month, we thought we would ask Daniele and Stefano for their view.
Over to them:
Mallei: a strategic partner for our growth.
In an increasingly competitive market, it is essential to have a partner who can understand our needs and turn them into concrete results. Mallei has done exactly that: it has not only improved our presence on LinkedIn but also made our approach to digital communication more effective and better targeted.
From the outset, their team stood out for its meticulous attention to our needs, proactively translating our strategies into concrete actions that generated new contacts and opportunities. Their ability to understand our context and adapt to it, and the fact that they are always available, have made working together extremely smooth and productive.
What really sets Mallei apart is their consultative approach: they do not simply execute, they work alongside us as we grow, adding value with innovative ideas (sometimes too innovative, but I welcome them gladly) and strategies based on hard data. Their support has never been merely operational; it has been strategic, helping us define and refine our online positioning precisely and effectively.
This partnership is an investment that is delivering tangible results, and we are delighted to continue down this path, confident that the best is yet to come.
