Italian styling without borders:
the global expansion of an Italian company in hair technology and beauty
Which company are we talking about? Ga. Ma, a long-established name we began working with a few months ago. As always, we have gathered the key facts and figures from our work with a brand that stands for the best of Made in Italy.
What will you find in this new case study?
Challenges
01
Identifying the right contact person
and understanding the purchasing process in large companies.
02
Meeting the client’s wishes
by finding several prospects in the same company but in different regions.
03
Raising brand awareness
and strengthening GA. MA’s brand reputation in other markets.
Solution
HOW DID WE ARRIVE AT THE IDEAL SOLUTION?
An integrated strategy of communication and direct contact to generate targeted sales opportunities.
A DATABASE OF
TARGET CONTACTS
More than 3,000 profiled companies validated.
OUTREACH
Direct contact with prospects through personalised LinkedIn messages, opening qualified conversations.
PERSONAL PROFILE
ON LINKEDIN
Creating and managing content for the profile of the Managing Director, Leonardo Facchini, to position him as an industry leader.
COMPANY PAGE
ON LINKEDIN
Managing the company page to increase visibility, reputation and brand awareness.
Combining communication with relationship-building has produced new connections, useful contacts and genuine expressions of interest.
Strategy
But let us go back to the start of our collaboration, five months ago, to see how it all began. How did we get in touch with Ga. Ma? Through social selling on LinkedIn, of course. It is one of our core services, one we are the first to use ourselves and which we recommended to the client precisely because we know how effective and versatile it is.
The strategy we devised for them also included a preliminary phase of research to identify the target, and managing LinkedIn communication for both the company page and the personal profile of the Managing Director, Leonardo Facchini.
We proposed to the client a strategy designed to reach people at a number of target companies on a wish list they gave us, and one that would work just as well with prospects at similar companies we identified ourselves.
It is fair to say the strategy has proved “watertight”.
Statistics
CONTACTS
PROCESSED
Results
A qualified network of contacts, greater brand visibility and new potential customers in international markets.
stronger brand reputation
Companies that have become aware of the brand
Managing the
company page
New followers
gained since the work began
MANAGING THE
PERSONAL PROFILE
New followers generated by the activity on the Managing Director’s profile
Next steps
Work in progress!
Our work with Ga. Ma continues: we are currently looking for new prospects within companies already shortlisted, so that we reach the right person and get the client a seat at the table. And where in the world are we now? In Australia and Asia, where we moved the search just recently.
While we wait for new opportunities to emerge, here is Leonardo’s feedback:
We are certainly very pleased with our collaboration with Mallei: they are competent, professional, responsive and careful in managing our presence on LinkedIn, with a clear impact on our brand and on our ability to add new contacts, potential customers and partners. Their availability and proactive approach make the difference and keep us on track with the goals we set ourselves, which we have adjusted along the way as new needs arose.