How to sell in 2026
This article explains how to sell in 2026 in B2B using a data-driven approach based on sales intelligence, personalization, and advanced sales strategy. It covers how the sales process is evolving and how companies can acquire new customers, improve lead generation, and increase conversions in increasingly competitive and digital markets.
ICCIUK launches UK Market Ecosystem to support Italian companies enteringthe UK market
This article explains how to enter the UK market and build a B2B internationalization strategy. It analyzes the UK business ecosystem, competitive dynamics, and the role of sales intelligence, networking, and strategic positioning to reduce risks and accelerate international growth.
Prospect research: the limitations of platforms, dirty data, and what changes when AI comes into play
Modern B2B prospect research requires orchestrating four distinct tool categories: certified commercial databases (Cerved, Kompass, Orbis), professional networks (LinkedIn Sales Navigator), sales engagement platforms (Apollo, Lusha, ZoomInfo), and AI-driven sales intelligence. Relying on any single tool leads to "dirty data"—outdated contact info, inaccurate industry codes, and false positives. AI accelerates semantic enrichment and contextual lead qualification, but it serves as an efficiency layer: the outreach and relationship-building phases remain strictly human-driven.