This article explains how Cosmo Tecnology achieved structured B2B growth through an integrated strategy combining sales intelligence, LinkedIn marketing, and social selling. The case study shows how to identify the right decision-makers, improve qualified lead generation, and transform a technical product into a recognizable brand in international markets. It also explores how combining digital communication with commercial activities can generate real opportunities and accelerate growth in complex industries such as construction, contract, and industrial design.

This article tells the success story of Cosmari in industrial waste management, highlighting how a structured and innovative approach can improve operational efficiency and sustainability. It explores the role of integrated waste management, process innovation, and organizational strategies that helped optimize services and create value in the environmental and industrial sector.

This article explains how B2B lead generation works in the IT sector using a data-driven approach based on sales intelligence and prospect profiling. It covers how to improve lead quality and increase conversion rates in a highly competitive digital market.

Combining instinct and strategy to support the international growth of a leading company in the research and distribution of fresh truffles and truffle-derived products What connects us to a company internationally recognised in the world of Tuscan truffles? Perhaps a…

A partnership witha well-established player in the contract manufacturing of dietary supplements Over twenty years of experience in contract manufacturing of cutting-edge food supplements, an outstanding range of probiotics, prebiotics, medical devices, and foods for special medical purposes, plus a…

This article explains how Mallei supported the Summer Fancy Food 2025 project in New York, a key event for the international B2B food & beverage industry. It describes how a strategy based on sales intelligence, buyer profiling, and social selling activities enabled the generation of qualified leads, increased visibility for Italian companies, and accelerated commercial opportunities in the U.S. market. The case demonstrates how international trade fairs can be turned into a structured system for lead generation and export growth.

Our successful approach for a market leader in innovative vending solutions The world (or at least Italy) is full of companies selling vending machines for snacks, drinks, and ready meals. But how many of them can truly claim to offer…

Business development, digital marketing and financial incentives: building the perfect partnership with a market leader in professional cleaning This month, landing among our Case Studies is Comark, a Genoa-based company with over 40 years of experience in the professional cleaning…