How we helped a sweet company find importers in China and expand its business

With our Business Development strategy, we have supported an Italian sweet company in the search for importers and distributors in China and Italy. Through the implementation of an international contact center, the use of social selling on LinkedIn and the creation of a landing page on a.cn domain, we have generated tangible results.

Premises and Objectives:

Company profile:	Producer of ingredients for the sweet industry
Objective:	Search for distributors and importers in the sweetener industry in China and lead generation with target companies in Italy to increase sales and positioning.
Services offered:	Development of national and international markets (China and Italy)

Italy to China: How we helped a sweet company to find importers and distributors

Creating a landing page in Chinese on domain.cn

Development of a landing page in Chinese on domain.cn to promote B2B activities in China:

The landing page was structured according to the Local taste, using attractive colors and graphics and an UX designed ad hoc for local culture;
The choice of using a domain.cn It is of crucial importance to obtain a greater level of trust and credibility with the Chinese public and increase the likelihood that the web page is properly indexed by Chinese search engines.
A thorough research was also made keywordThis has enabled an effective website to attract the attention of potential Chinese customers, increasing business opportunities for the Italian company.

Implementation of an international multilingual contact center

We have been working together with an international contact center for the proposition of products to importers and distributors in the confectionery sector in China.

WeChat, very popular messaging system in China
QQ and DingTalk, messaging systems commonly used by companies in China for internal and external communication
Cold calls

Contact center con average targets and large companies producing sweeteners in Italy

Implementation of a contact center for the proposition of products to medium and large companies producing in the sweet sector in Italy through different touchpoints to maximize the effectiveness of contacts:

telephone contact to ensure a smooth and precise communication
sending personalized emails to best present the products offered and their quality.
The main goal is to use a combination of different contact modes, so you can reach as many customers as possible and provide them with a personalized and highly effective contact experience.

Social Selling on LinkedIn

Lead Generation on LinkedIn aimed at food technologists and CEOs of sweet companies:

Definition of the ideal sweetener company target profile and search for professionals and decision-makers in that reference sector
Study and selection of specific content that may interest the target audience
Create custom messages and adapted to the contacted person
Using custom and gradually effective follow-up techniques
Measure and monitoring of the effectiveness of the strategy and results obtained, in order to make any changes and improvements to the lead generation process.

Investment recovery thanks to the facilitated finance

Thanks to the tax burden to which the company has had access, we were able to recover a total value of €40,000In particular, we have contributed to the recovery of €15,000 for our services and €25,000 for services offered by others, allowing the company to maximize the value of investments made.

Results

The implementation of these activities has led to increased sales abroad and to re-investment through the use of tax relief.

In particular, thanks to our services landing page with local hosting, profiling of the producer database in the international sweet and contact center industry, we helped the company reach its target of customers in China.

Our social selling strategy on Linkedin aimed at food technologists and CEO directors of sweet companies has allowed us to expand its online presence and acquire new customers. 40 appointments with medium and large enterprises for the proposition of their products.

Thanks to the tax burden to which the company has accessed, we have been able to recover a total value of 40,000€. In particular, we have contributed to the recovery of 15,000€ for our services and 25,000€ for services offered by others, allowing the company to maximize the value of the investments made. positive ROI.