Happy birthday Mallei
For two years at the service of international development firms
Ianuensis ergo Mercator. Genovesi, therefore merchants.
This ancient phrase contains the deepest value of Mallei, a value that indissolubly binds us to the earth where two years ago our project was born.
We are Genoese, it is true. But in the last year we have become much more than this. A dynamic and diverse team, composed of professionals from all parts of the world, united by one goal: to offer concrete support to companies that are willing to develop on national and international markets.
These two years have given us many satisfactions, allowing us to tighten new lasting partnerships and grow day by day together with our customers. But they have also faced us with numerous challenges, which we have always faced with the enthusiasm that distinguishes us.
Before we get into what these first two years of life have represented for us we would like, however, to briefly retrace with you our history.
Our roots
A friendship of almost 20 years, two entrepreneurs with common backgrounds and values and a lot of desire to get involved. Thus Mallei was born, the innovative project of our co-founder Francesco Caruso and Giorgio De Francesco.
The question arises spontaneously: But why Mallei?
The name Màllei (I recommend, the accent is on a) is our tribute to the figure of Guglielmo Embriaco, said “Caput Mallei”Born in Genoa in the second half of the 11th century was one of the most valiant warriors and merchants of the Republic of Genoa.
But it is not only our name but also the date of foundation of our company: on June 24, feast of the Patron Saint of Genoa. Unfortunately, on that date the buildings of the municipality are closed, so we are cared to open the 23rd, the Night of St. JohnWhen the great bonfire is lit in Piazza Matteotti and the Superba begins to animate music and events.
If it wasn't clear, we're just Genoese.
Our present
We can only be grateful a year ago that saw us born and grow very quickly, that gave us unique moments made of peaks of enthusiasm, joy and uncertainty that only a new project knows how to give you and that projects us in this new year with a lot of news and enthusiasm.
So a year ago our co-founder Giorgio De Francesco greeted 2022.
Of course 2022 was a complex year under many points of view, but we know, every challenge brings new opportunities.
After the harsh pandemic bracket, the outbreak of war in Ukraine forced us to change our strategy and move our focus from the Russian market. This has led us to focus our efforts on other international markets, from the Gulf countries to Latin America, as well as Asia, Europe and the United States and to enrich our team with young talents from all over Italy and from all over the world.
Today we are proud to say that in just two years Mallei boasts a team of over 25 professionals with cross-responsibility and background and several projects with international customers in Europe, the United States, Latin America and Asia.
This new scenario has led us to wonder how to continue to offer more and more tangible results to our customers, leading us to develop one of our core value: the use of Digital Marketing technologies not as a final goal but as a concrete tool for the service of business development.
So our IP tracking service was born, to give a face to companies visiting your website and our brand new CRM, the Mallei Lead Hunter platform for the search of B2B customers worldwide.
But this is just the beginning!
Our future
Mallei’s goal is to become a benchmark for Italian and international SMEs interested in developing on new markets.
We are eager to unveil all the news for the future but, for the moment, on this holiday day we want to thank our team, our partners and our customers for these magnificent two years together.