LinkedIn strategy for companies: people as added value

To break into the B2B you need to invest in communication on LinkedIn, but only on that of the corporate page? A company page optimized and curated is essential if you want to value your company on the B2B platform most used in the world, but there is more.

For some time, many companies have been aware of the importance of focus on people that make the company what it is and that they can give it an added value thanks to their work.

Read the article to discover:

LinkedIn is the perfect tool to reach your “fanbase” B2BThe people who work in the company, of course. Who better than those who live every day your reality is able to promote it, becoming brand?

Let us move to the concrete part: there is a fundamental step to be made before you can see your employees turn into ambassadors of the company: you have to let them go free to take off the flightOften, to prevent the owners of companies from showing their employees is the fear of exposing them and the risk of seeing them take them away from a new company. Indeed, as in love, “it is precisely letting them free to have their own space that you can count on their loyalty”.

The real advantage of communicating through your employees? See real people behind a company If you have been looking for LinkedIn for a while, you will have noticed that the company page has less followers than the personal profiles of employees. You will have to aim for the growth of the company page, attracting new “fans”, but engaging your employees in your business strategies you would have an audience ready and “hot” available.

We move to the notionistic part (don't be afraid, it won't be boring): we discover the two fundamental pillars of employee communication on LinkedIn.

When talking about B2B communication on LinkedIn and considering employees as an integral part of a strategy, it is not to mention the Employer Branding and the Employee Advocacy. 

Don't let yourself be frightened by the apparently marketable names, we always talk like Mallei and the infarination we gave you at the beginning of the article will help you understand what we are talking about.

“Employer branding is the set of attributes and qualities that defines the identity of an organization as a workplace”. Now that you have the definition to copy on the notebook, know that we prefer a practical approach and we want to help you without going up to the chair.

If professionals working in your company are well and believe in the project you carry out together, they will be more likely to convey the values, culture and corporate image on LinkedIn.

Instructions for use? You and your employees should:

• Adding reactions and commenting the post published on the corporate page and the profiles of colleagues;
  

• Share content regarding the company on your profile;
  

• Commenting on posts created by potentially interesting users for the company The first thing they're gonna do is go see where you work, as you probably would, but of course...
  

It will have to be clear to everyone where you work and where your employees work, so make sure that:

• Thebackground image of the profile remain to the company;
  

• The profile is connected to the corporate page.
  

And once your employees have done their jobs? promoters of the Employee advocacy (here, prepares the notebook for a new definition): the Employee Advocacy is the practice that brings people working for a company to spread content related to the brand.

Your employees will volunteer to join the project, but we recommend you identify the perfect ambassador, that is, who has a good LinkedIn presence and a broad network of professional contacts: will create engagement with more ease thanks to the relationships of trust that will be to establish and will be able to “transport” in the project colleagues.

But you have to take the first step: plan, involve your collaborators and collaborators and show their talent.

You don't know where to start? our support and/or training services for the LinkedIn presence, involving your employees.