The mantra for LinkedIn: give to receive

The secrets about how to better manage the use of LinkedIn are not yet finished and on our blog could not miss a content that would tell in detail one of the key concepts of a successful activity on Social B2B that starts with the L.

We know that every time you open LinkedIn you'd die from the desire to talk about the last event you've been in and about share with your network all you've learned about how to handle the negotiations with customers, but then... you don't.

We can imagine the scene perfectly: you are in front of the keyboard, you start writing, but then you delete everything because you think it can't affect anyone what you have to say. We're all human, except for bots. (but if you have been following us for a while, you have learned to recognize them) and we all fear the judgment of other people.

We start reassureing you: your profile reflects your work and no one believes that you have nothing interesting and useful to say.

Impostor syndrome We all know her, but we don't want her to block you, and we don't want her to stop you from coming to you. new guide to using LinkedIn made for those who would have the cards in order to break and receive value, but still did not find the courage to throw themselves: continue reading, save the article between the favorites and put yourself in play.

Are you wondering what we talk about when we mention “value” and above all you want to know how to transmit it?

In this article you will find:

The work of the European Union is also based on the fundamental principle of the reciprocity and in a relationship that is respected cannot miss one fair trade If you want your LinkedIn profile audience or your page to grow up to understand a sturgeon of unleashed fans (or better yet, perfect prospects for you), you will need to convince your audience to have something to offer And then... really offer it.

What are we talking about? To share your experience, content that you consider of value and value put them at the disposal of the public You don't have to be content any of them: you have to interact with your community members and talk to us to find out what their needs and needs are, so that they can offer them something that is actually useful to satisfy them.

You'll have to share useful, original and relevant content who can help in a concrete way who is looking for answers and solutions on your LinkedIn page, as well as articles, videos or post:

• that I solve problems common;

• that they offer practical advice;

• that provide new prospects;

The long-term goal of all this? Make people see you in yourself reliable source of information and inspiration.

How to convey value to your LinkedIn audience? Through content Of course.

Working with effective content is useful if you want your company to be paid back in visibility, credibility and an increase in reputation. The perfect content? is the content that can give value and that respects a set of criteria, including: Involuntary, useful, Result, convincing and shared by many people.

But let's see more in detail how content can achieve authoritativeness and credibility to your company. Creating and sharing original and well-groomed content can lead to a greater trust and respect to your company and demonstrate your expertise in the industry, and content is a vehicle through which you can pass on the values and vision of your company.

Posting regularly post, articles, case history, interviews, reviews and other content types helps create aclear and recognizable image that distinguishes your brand from others.

Finally, value content stimulate interaction and involvement; in fact, post opening debates, where questions are asked or people are invited to share opinions or personal experiences help build an active community around your profile or company. valuable feedback and new ideas.

People tend to follow and remain faithful to sources that they believe useful and reliable and this can result in greater customer loyalty and lasting professional relationships. Content Marketing is therefore indispensable If you are looking for a way to return value to your LinkedIn audience, but to conquer it you really will have to get in touch with people.

When we talk about content, we're not referring only to post. create value on LinkedIn, you should know all the tools that the platform provides to your purpose.

Premise: Posts that transmit information are fine, but it is not the only means possible. So you could definitely consider sharing post and informational carousels on topics of your sector or infographics that easily attract your audience to create engagement.

Another possible solution is video format and for a few months the B2B platform is testing a new feed of short videos (Remember something?), still available for a few users, which is born with the aim of increasing involvement thanks to easily accessible content. Indeed, since users increasingly appreciate video mode to learn new skills, LinkedIn seems to want to ride the trend to offer a new means to professionals who use the platform to train and educate your audience.

If instead of short shared knowledge pills with your audience, you would like to enter the detail by posting insights into a specific subject inherent to your work, you could evaluate the articles of LinkedIn or other long form content like the Newsletter for your Company Page or LinkedIn Pulse for your personal profile.

LinkedIn newsletter is a great tool for storytelling company: you can keep your audience updated on what is happening in the company and share useful thoughts and advice. LinkedIn Pulse is a platform dedicated to integrated blogging within LinkedIn which it has as its target a very specific audience and that is perfect if you are thinking about taking advantage of your skills and getting to know your professionalism.

If your goal is to convey value, then you just have to choose the means you do or use them all for exploit all the potential of LinkedIn.

You know your audience and you know what it wants? It is essential if you want to give it value and especially if you want to receive it in return. But giving value is not limited to publishing targeted content; it also implies aactive interaction with your network and a demonstration of interest to them.

Interacting with your prospects shows that you are interested in your community and that you appreciate the opinions and contributions they publish. ability to show empathy and generosity and dedicate your time answer questions and provide feedback without necessarily expecting anything in return.
Spoiler: In this way, the probability of the value is increased, becoming faithful followers of your brand (or even customers).

Investing time in the knowledge of people, understanding their needs and supporting them, create a trust base that can lead to reciprocal opportunities.