A case study in the precision engineering sector
Our collaboration with
INTEC ROTORS
In this Case Study, we take you behind the scenes of our work with Intec Rotors, an Italian company that is a global leader in precision engineering.
For over twenty years, they have specialised in the production of screw rotors and high-precision gears for compressors, pumps, and transmission systems, operating in niche industrial markets with high technological content.
What will you find in this new case study?
Challenges
01
Building an effective LinkedIn presence
for the company, which until then was still non-existent. It was necessary to develop content consistent with the brand’s positioning and values, in a highly technical and niche sector.
02
Making the brand recognisable in the national and international markets
by connecting with new companies alongside established suppliers.
03
Creating connections with target company decision-makers
by identifying and reaching key decision-makers and building authentic, long-lasting relationships in highly selective sectors.
Solution
HOW DID WE ARRIVE AT THE IDEAL SOLUTION?
Abbiamo iniziato da una strategia di comunicazione strutturata, lavorando in stretta sinergia con Manola Primavera, Quality Assurance & CEO, e Andrea Lazzari, Chairman of the Board, per rendere il brand visibile e autorevole.
CREATION AND PROFILING
OF TARGET CONTACT DATABASE
OF TARGET CONTACT DATABASE
We created a database of large industrial companies operating in highly specialized sectors, research and development centers, and niche international clients, carefully selecting the most relevant decision-making roles.
CONTACT
MANAGEMENT
MANAGEMENT
Each contact was managed strategically, with personalized messages, targeted follow-ups, and a relationship-building journey developed over time.
LINKEDIN
COMPANY PAGE
COMPANY PAGE
The company page was built from scratch and continuously updated with technical content, case studies, and behind-the-scenes insights from production, making Intec Rotors more recognisable and accessible to target markets.
LINKEDIN
PROFESSIONAL PAGE
PROFESSIONAL PAGE
Manola Primavera has become a true voice in the sector, thanks to strategic posts and content that highlighted her expertise and visibility, effectively turning her into a reference influencer within the niche of industrial rotors.
LINKEDIN
PROFESSIONAL PAGE
PROFESSIONAL PAGE
We created content that positioned Andrea Lazzari, as the authoritative voice of the brand, highlighting his entrepreneurial experience, vision, and industry expertise.
SOCIAL
SELLING
SELLING
We built strategic connections using customized scripts for each cluster, tailoring the tone, content, and objective to each individual interlocutor.
OPPORTUNITIES
The integrated approach between communication and relationship-building led to generating new connections, valuable contacts, and concrete interest in Italy and key international markets.
Strategy
WANT A CUSTOM STRATEGY?
The approach taken with Intec Rotors focused on method, consistency, and coherence, adapting communication and contact activities to the specifics of a niche, highly complex market.
We began by studying the market and gaining a deep understanding of the dynamics of the target companies, many of which were large, structured, and already established with regular suppliers. The challenge was to make a little-known brand emerge, an ultra-specialised company offering niche products.
The strategy therefore stemmed from the integration of communication and direct relationships. On one hand, we built the company’s LinkedIn page from scratch, clearly showcasing the value of its products, the behind-the-scenes of production, and the quality of the people behind the brand. On the other hand, we developed the professional profiles of Manola Primavera and Andrea Lazzari as natural extensions of the brand: Manola, in particular, became a true voice in the sector, capable of capturing the attention of decision-makers and international stakeholders.
Every piece of content and Social Selling message was designed to create real conversations, personalised according to role, company, and target market. We built a complete journey, where communication conveyed expertise and authority, and relationships transformed visibility into tangible opportunities.
At the same time, we structured Contact Management activities, reaching prospects who were difficult to access in Germany and the USA. Here, precision was key: careful selection of decision-making roles, tailor-made messages, and well-timed follow-ups. Despite low initial responsiveness, the effort led to direct contacts and specific product inquiries, proving that a strategy based on valuable content and targeted relationships can open complex markets even for niche companies.
In summary, our strategy created a coherent path where every action, from the LinkedIn page to personalised messages, was designed to expand the brand, strengthen the leaders’ authority, and turn visibility into meaningful relationships and concrete opportunities.
Slaps statistics
1114
PROCESSED
RECORDS
Results
Consolidation of the network with targeted contacts and measurable communication outcomes.
Increase in brand reputation
1114
Companies that became aware of the brand
Company Page Management
844
New followers gained since the launch of the activity
Professional Page Management
1027
New followers gained through activity on Manola Primavera’s profile
344
New followers gained through activity on Andrea Lazzari’s profile
Contact
activity
3
Future Interests
To finish in style
This journey has strengthened the Intec Rotors brand and positioned Manola Primavera as a key reference in the industrial rotor sector. The communication and contact strategy transformed LinkedIn into a practical tool for international expansion, generating real opportunities and increasing visibility in the global market.
We’ll let Manola Primavera and Andrea Lazzari share their words:
Thanks to Mallei, I went from being a complete unknown on LinkedIn to something of a rising star in the precision engineering sector!
The result is thanks 0.01% to my famous charm, and the remaining 99.99% to Mallei’s communication expertise and skill.
Their ability to pick up on every little clue, listen to every single suggestion, and transform every situation into an engaging story is the secret to their success, and the success of the companies they work with!
