Italian style without boundaries:
global growth of an Italian company in haircare technology and beauty
Which company are we talking about? Ga.Ma, a long-established and well-recognized brand with which we started collaborating just a few months ago.
As always, we’ve gathered all the key data and highlights from our work with this outstanding example of Made in Italy excellence.
What will you find in this new case study?
Challenges
01
Identifying the right contact person
and understanding the purchasing process within large companies.
02
Fulfilling the client’s requests
by finding additional prospects from the same company across different geographic areas.
03
Increasing GA.MA’s brand awareness
and brand reputation in other markets
Solution
HOW DID WE ARRIVE AT THE IDEAL SOLUTION?
An integrated approach combining research, communication, and direct engagement to generate new business opportunities.
Creation and Profiling
of Targeted Contact Database
of Targeted Contact Database
Identification and selection of the most relevant contacts among target companies using data analysis and AI technology.
CONTACT
ACTIVITIES
ACTIVITIES
Direct engagement with prospects through personalized LinkedIn messages, starting qualified conversations.
LINKEDIN
PROFESSIONAL
PAGE MANAGEMENT
PROFESSIONAL
PAGE MANAGEMENT
Content creation and management for General Manager Leonardo Facchini’s profile to position him as a sector leader.
LINKEDIN
COMPANY PAGE
MANAGEMENT
COMPANY PAGE
MANAGEMENT
Managing the company page to increase visibility, reputation, and brand awareness.
OPPORTUNITIES
The integrated approach between communication and relationship-building led to generating new connections, valuable contacts, and concrete interest.
Strategy
WANT A CUSTOM STRATEGY?
But let’s go back to the beginning of our collaboration, which started five months ago, to see how it all began.
How did we get in touch with Ga.Ma? Through Social Selling on LinkedIn, of course, one of our core services, which we use ourselves and proposed to the client precisely because we know how effective and versatile it is.
The strategy we designed for them also included a preliminary phase of research and target identification, as well as the management of LinkedIn communication for both the company page and the personal profile of the General Manager, Leonardo Facchini.
We proposed a strategy designed to reach professionals from the client’s target companies listed in their wish list, while also engaging new prospects from similar businesses we identified.
We can say it turned out to be a strategy that holds up perfectly.
Slaps statistics
523
PROCESSED
RECORDS
Results
Qualified contact network, enhanced brand visibility, and new potential clients in international markets.
Increase in brand reputation
+500
Companies that became aware of the brand
Company Page Management
+260
New followers gained since the launch of the activity
Professional Page Management
+141
New followers gained through activity on the General Manager profile
Next stesp
Work in progress!
Our collaboration with Ga.Ma is ongoing: we’re currently searching for new prospects within the companies already selected, aiming to reach the right contact person and bring the client to the table.
Where in the world are we now? In Australia and Asia where we recently shifted our search efforts.
While we wait for new opportunities to take shape, here’s Leonardo’s feedback:
We’re definitely very satisfied with our collaboration with Mallei: competent, professional, responsive, and attentive in managing our LinkedIn presence.
Their work has had a clear impact on our brand and on our ability to gain new contacts, potential clients, and partners.
Their availability and proactive approach make all the difference, keeping us consistently aligned with our goals which we’ve been able to fine-tune together as new needs emerged.
