A partnership with
a well-established player
in the contract manufacturing of dietary supplements
Over twenty years of experience in contract manufacturing of cutting-edge food supplements, an outstanding range of probiotics, prebiotics, medical devices, and foods for special medical purposes, plus a high-quality, fully customized service and much more.
We’re talking about Inpharma, a well-established company, but above all, we want to tell you the story behind our collaboration.
What’s inside this success story?
Company Description
Leader with over twenty years
of experience in the dietary
supplements industry
Project Timing
2
years
Target
Companies primarily in the
nutraceutical sector,
with a commercial brand
but without a production facility
Client Request
Find companies
interested in producing
dietary supplements to meet
both emerging and latent needs
Generated Opportunities
82
Location
Italy, Middle East, Asia, South America, Greece, South Korea, Japan,
India, Australia, New Zealand,
Singapore, Eastern Europe
Challenges
01
Difficulty in identifying companies lacking
in-house production
and seeking private label partnerships.
02
Manual research
and selection of companies
from different sectors potentially interested in developing their own line of supplements.
03
Communication challenges
due to language differences in specific markets.
Solution
HOW DID WE FIND THE IDEAL SOLUTION?
CREATING AND
PROFILING A TARGET
CONTACT DATABASE
PROFILING A TARGET
CONTACT DATABASE
Identification of relevant companies and decision-makers for private label opportunities.
CONTACT
MANAGEMENT
MANAGEMENT
Strategically management of contacts with tailored messages and follow-ups.
LINKEDIN
COMPANY PAGE
COMPANY PAGE
Boost brand visibility and credibility on the Company Page.
LINKEDIN
PROFESSIONAL PAGE
PROFESSIONAL PAGE
Position Daniele Arnoldi as sector leaders through curated content.
LINKEDIN
PROFESSIONAL PAGE
PROFESSIONAL PAGE
Position Stefano Dedò as sector leaders through curated content.
SOCIAL
SELLING
SELLING
Engaged with target decision-makers directly via Social Selling.
OPPORTUNITIES
Generation of qualified opportunities aligned with business objectives.
Strategy
LOOKING FOR
A CUSTOMIZED STRATEGY?
Our collaboration with Inpharma began thanks to our partnership with Assointegratori, and several factors have contributed to its success, among them, a natural inclination for collaboration, a shared vision, and a strong will to move in the same direction.
Not to underestimate, the shared passion for football between our Sales Director and our contacts at Inpharma, CEO Daniele Arnoldi and Head of Sales and Development Stefano Dedò.
Discussing match results during the first fifteen minutes of every meeting didn’t directly generate business opportunities, but we can definitely consider it a key step in building the excellent relationship we now share with the client. Professional, yes, but above all human. For us, good chemistry is essential when working toward a goal.
During the first phase of our collaboration, the goal was to find new clients in Italy. To achieve this, we chose our Contact Management service, ideal for generating numerous new opportunities at the national level.
After seven months of collaboration, and a brief pause that allowed the client to properly follow up with all the generated prospects, we resumed activities last spring with a new strategy focused on the company’s internationalization.
New mission, new strategy, starting with the research and profiling of target companies and contacts.
Because why limit contract manufacturing to pharmaceutical companies that have traditionally commissioned supplement production, when there may be many other companies interested in launching their own supplement line? This time, expansion wasn’t global, bur rather very targeted.
To reach international prospects, we proposed our flagship service: Social Selling on LinkedIn, contacting prospects directly from Daniele and Stefano’s Professional Pages.
The outreach activity was — and still is — supported by content creation on both professional profiles. And if you still don’t believe us when we say that managing LinkedIn communication is essential for generating new opportunities, it’s time to change your mind.
In fact, thanks to regular content publishing on Inpharma’s Company Page, several prospects decided to reach out directly, choosing to sit at the negotiating table on their own initiative.
Slaps statistics
3378
PROCESSED
CONTACT RECORDS
Results
A stronger, more qualified network of targeted industry contacts.
IncreasED brand reputation
3378
Companies that became aware of the brand
Company Page
management
2279
New followers gained since the start of the activity
PROFESSIONAL PAGE
management
278
New followers generated through the activity on Daniele Arnoldi’s profile
576
New followers generated through the activity on Stefano Dedò’s profile
contact
activity
14
Future opportunities generated by the activity in Italy
12
Future opportunities generated by the activity abroad
The next steps
The collaboration is still in its early stages, and although the results achieved so far make us optimistic about what’s ahead, there are still companies to reach out to and several opportunities yet to be explored.
As we plan our next moves and fine-tune the strategy month after month, we thought we’d ask Daniele and Stefano to share their thoughts.
We’ll leave you with their words:
Mallei: a strategic partner for our growth.
In an increasingly competitive market, having a partner capable of understanding our needs and turning them into tangible results is essential. Mallei has done exactly that: not only have they enhanced our presence on LinkedIn, but they’ve also made our digital communication approach more effective and targeted.
From the very beginning, their team has stood out for its meticulous attention to our needs, proactively translating our strategies into concrete actions that generated new contacts and opportunities. Their ability to understand our context, adapt quickly, and remain consistently available has made this collaboration both smooth and productive.
What truly sets Mallei apart is their consultative approach: they don’t just execute, they stand by our side as growth partners, bringing value through innovative ideas (sometimes too innovative, but always welcome!) and data-driven strategies. Their support has never been merely operational; it has been strategic, helping us define and refine our online positioning with precision and effectiveness.
This partnership is an investment that’s already delivering tangible results, and we’re excited to continue on this path, confident that the best is yet to come.
