Combining instinct and strategy to support the international growth
of a leading company in the research and distribution of fresh truffles and truffle-derived products
What connects us to a company internationally recognised in the world of Tuscan truffles? Perhaps a certain sense of smell?
Of course, but in our case, it’s more about strategic connections.
What we truly had in common with Selektia Tartufi was the goal of showcasing their high-end products and positioning the brand in two complex markets: the Gulf countries and the United States.
What’s inside this success story?
Company Description
Leading company in the
collection, production and
sales of truffles
Project Timeline
1
year
Target
Importers and distributors
in the Ho.Re.Ca. and
retail sectors
Client Request
Positioning their products
in a new market
Opportunities Generated
54
Target Markets
The U.S. and the
Gulf region
Challenges
01
The challenge of proposing a new supplier
in context where
distributors already have strong, established ties.
02
Communicating the value of premium products
to a highly selective audience.
03
A visibility and outreach effort
aimed at engaging operators who didn’t yet know the company.
Solution
HOW DID WE ARRIVE to THE IDEAL SOLUTION?
A combination of tailored strategies and targeted tools to address client challenges and generate new opportunities.
CREATION AND PROFILING
OF A TARGETED
CONTACT DATABASE
OF A TARGETED
CONTACT DATABASE
We built a focused database of relevant distributors and importers in their target destinations.
CONTACT
MANAGEMENT
MANAGEMENT
We followed a strategic outreach plan with tailored messages and follow-ups.
LINKEDIN
COMPANY PAGE
COMPANY PAGE
The company page showcased their expertise and innovation, increasing brand visibility.
LINKEDIN
PROFESSIONAL PAGE
PROFESSIONAL PAGE
We positioned Simone Calugi as a leader in the sector through curated content.
SOCIAL
SELLING
SELLING
We developed a highly customised set of scripts to engage decision-makers from each target market.
OPPORTUNITIES
This approach focused on communication and relationship-building generated qualified contacts and new business opportunities.
Strategy
WANT A PERSONALISED STRATEGY?
When we first began working together just over a year ago, the goal was clear: to find distributors and importers for Selektia’s high-end products in markets where the potential was evident, but far from easy to reach.
We built a tailored path based on our Contact Management service, designed to identify and approach truly relevant contacts and generate tangible business opportunities. But with two such different areas, there could be no single approach for both: each market required its own fine-tuned strategy.
In the United States, we faced a saturated market with well-established competitors and long-standing relationships. Here, the work required even more precise analysis than usual and a strategy designed to position Selektia as a credible alternative engaging directly with buyers and importers potentially interested in exploring new premium suppliers.
In the Gulf region, the challenge was different: introducing the brand to operators who had never heard of it before, sparking curiosity toward niche yet premium-positioned products. In this context, our focus was on expanding the commercial network and building a stronger reputation among the most relevant players.
A key role was played by LinkedIn, chosen as the main channel for Social Selling. Working through Professional Pages allowed us to reach the right decision-makers directly and start genuine, personalised conversations.
Meanwhile, the Company Page, thanks to consistent communication, achieved a growth of nearly 600 new followers, increasing both brand visibility and authority. The Professional Page also recorded impressive results, with +95% growth and over 1,000 new followers perfectly aligned with the target audience.
These numbers are not just vanity metrics: they form the foundation for a stronger positioning and a perception of Selektia as a reliable, credible partner in markets that require time, method, and genuine relationships.
Our collaboration went far beyond generating contact lists. It involved continuous adaptation, refined messaging, meticulous attention to detail, and constant dialogue to fine-tune the strategy.
The result? Greater international recognition, a more qualified network, and new, concrete opportunities in complex markets.
Slaps statistics
3468
PROCESSED
CONTACT RECORDS
Results
A stronger, more qualified network of targeted industry contacts
IncreasED brand reputation
3468
Companies that became aware of the brand
Company Page
management
557
New followers gained since the start of the activity
PROFESSIONAL PAGE
management
1004
New followers generated through the activity on Simone Calugi’s profile
Contact
Activity
4
Future interests
The next steps
These first few months of work have allowed us to build solid foundations: greater visibility, a more qualified network of contacts, and a more structured approach to complex markets.
There are still many opportunities to explore, also thanks to the increased awareness we have gained through the LinkedIn channel and of targeted contact management.
We are confident that there is significant room to further strengthen Selektia’s positioning abroad, through new ideas, more focused strategies, and ongoing efforts to foster dialogue with the right partners.
For now we’ll leave you with the words of Simone Calugi, Owner and Founder of Selektia Tartufi:
I’m very satisfied with our collaboration with Mallei.
I appreciated their professionalism and their ability to guide us step by step, offering concrete ideas and a clear, structured approach.
Project management was always attentive, allowing us to work together effectively and achieve tangible results, particularly in terms of visibility and follower growth on LinkedIn.
I found it extremely valuable to work with a team that goes beyond simple execution, consistently providing fresh insights and solutions aligned with our goals.
