Waste Management?
You may have already read about it here, when we talked about how we turn every “no” into something that delivers value.
But today, we’re focusing on those who truly know how to manage waste, quite literally.
Cosmari evaluates and identifies the most effective solutions for the collection, transport, recovery, and disposal of waste.
Company Description
Cosmari is a waste
management company that has
been operating in the environmental sector for over 40 years.
Project Timing
5
months
Target
Automotive, food industry,
chemical manufacturing,
pharmaceutical manufacturing, metalworking/mechanical industry,
textile industry, manufacturing sector
Client Request
Industries seeking environmental
services for the collection, transport,
and disposal of corporate waste
Generated Opportunities
53
fifty-three
Location
Italy
Challenges
01
Identifying the companies that required support
in waste-management and documentation management.
02
Establishing Cosmari as the key partner for Central Italy’s
industries looking for full compliance and waste-management support.
03
Transforming a
50-year business veteran
into a digital thought leader.
Solution
HOW DID WE FIND THE IDEAL SOLUTION?
CREATING AND
PROFILING A TARGET
CONTACT DATABASE
PROFILING A TARGET
CONTACT DATABASE
Identification of relevant companies and decision-makers in regulated industrial sectors.
CONTACT
MANAGEMENT
MANAGEMENT
Systematic management of contacts to enable effective and qualified business interactions.
LINKEDIN
COMPANY PAGE
COMPANY PAGE
Company Page positioning to increase visibility and industry credibility.
LINKEDIN
PROFESSIONAL PAGE
PROFESSIONAL PAGE
Leadership positioning through authoritative and accessible content.
SOCIAL
SELLING
SELLING
Relationship-driven engagement with target decision-makers.
OPPORTUNITIES
Generation of qualified opportunities aligned with business objectives.
Strategy
LOOKING FOR
A CUSTOMIZED STRATEGY?
Our collaboration with Cosmari began in February, and we helped turn their goal into reality: connecting with companies in the automotive, food, chemical-pharmaceutical, and metalworking sectors that require an integrated approach to industrial waste management.
The task was clear: how to position Cosmari as the go-to partner for Central Italy’s industries looking not only for waste disposal, but for a complete management of legislative requirements? How to optimize operational costs while maintaining high-quality standards in a market where regulatory compliance is becoming increasingly strict?
As always, we started by creating a targeted list of contacts through our Sales Intelligence platform, then set out to tackle all the challenges listed above.
Over time, we realised that the ideal solution to overcome potential logistical or structural limitations was to turn a geographically focused presence in Central Italy into a competitive advantage. What might seem like a limit compared to large national players is actually a strategic choice that allows Cosmari to offer a proximity-based, timely and highly specialised service for industrial companies across Central Italy, from Tuscany to Marche.
A key factor in the success of this “story” was undoubtedly the choice of our full-service approach: commercial support through contact management and Social Selling, combined with B2B Communication on LinkedIn. More specifically, the Company Page Communication and our LinkedIn for Leaders service, designed to position a company’s top management on the leading B2B platform.
Managing Francesco Traversa’s LinkedIn profile, as the company owner, required a carefully planned strategic approach: we had to start from scratch, avoid a tone that was too corporate or self-referential, make a highly technical industry accessible, and engage hard-to-reach industrial decision-makers. The real challenge was transforming an entrepreneur with fifty years of experience into a digital thought leader, maintaining authenticity and expertise without falling into the cliché of the CEO who only talks about his company.
Through a calibrated mix of content (education on circular economy, entrepreneurial reflections, and industry trends) and a tone of voice that balanced competence with accessibility, we succeeded in turning technical information into engaging storytelling. The result: a strong positioning of the client as a promoter of sustainable practices, rather than just a service provider.
This case shows how a strategic and well-focused approach can transform even the most “technical” profiles into powerful tools for reaching the right audience.
When it comes to corporate positioning, standing out is easy with over forty years of industry experience.
Slaps statistics
693
COMPANIES
Results
A stronger, more qualified network of targeted industry contacts
IncreasED brand reputation
693
Companies that became aware of the brand
Company Page
management
115
New followers gained since the start of the activity
PROFESSIONAL PAGE
management
716
New followers generated through the activity on Francesco Traversa’s profile
contact
activity
43
Future interests
2
Particular cases
