From a Technical Company to a Recognisable Brand
Our collaboration with Cosmo Tecnology
Just like Mallei brings B2B strategies to life, Cosmo Tecnology creates panels that truly transform the way a space takes shape.
They are experts in designing and producing composite panels for those seeking a smarter alternative to traditional cladding. From design to construction, and from wellness to marine industries, their solutions don’t just “cover” a surface, they enhance its performance and functionality.
Together, we worked to introduce these solutions to new markets with a strategy aimed at building genuine connections with prospective clients and generating tangible business opportunities.
What’s inside this success story?
Company Description
One of the leading manufacturers
of high-performance composite
panels, combining design
and functionality
Project Timeline
1
year
Target
Real Estate, Yachting,
Construction Companies,
Prefab Home and Bathroom Manufacturers,
Interior Designers
Client Request
Expand the market by reaching
relevant contacts and making
the product clear and recognisable
within the industry
Opportunities Generated
30
Target Markets
Benelux,
UK,
Germany,
Italy
Challenges
01
Precisely define
the target
in a market with multiple stakeholders and decision-making roles that are not immediately identifiable.
02
Highlight the value
of composite panels
clearly and understandably distinguishing them from traditional cladding.
03
Build Andrea Pilan’s digital presence
transforming it into an authoritative and recognisable reference in the industry.
Solution
HOW DID WE ARRIVE to THE IDEAL SOLUTION?
After an initial set-up phase, focused on analysing the market and defining the most suitable strategy, we identified the tools and actions needed to respond effectively to the challenges encountered.
CREATION AND PROFILING
OF A TARGETED
CONTACT DATABASE
OF A TARGETED
CONTACT DATABASE
We built a database of companies in the construction, contract, wellness, and yachting sectors, selecting the most relevant decision-maker profiles.
CONTACT
MANAGEMENT
MANAGEMENT
Each contact was managed strategically, with tailored messages and follow-ups adapted to the sector, role, and level of interest shown.
LINKEDIN
COMPANY PAGE
COMPANY PAGE
The company page became a showcase of technical expertise, featuring a mix of content on innovation, materials, and behind-the-scenes production.
LINKEDIN
PROFESSIONAL PAGE
PROFESSIONAL PAGE
Andrea Pilan’s profile was developed as an extension of the brand, featuring posts that share real projects, experiences, and insights about the industry.
SOCIAL
SELLING
SELLING
We developed highly customised scripts for each market cluster, tailoring the tone, content, and objectives of the message to different audiences.
OPPORTUNITIES
The integrated approach between communication and relationship-building led to the creation of valuable connections and new business development opportunities in key markets.
Strategy
WANT A PERSONALISED STRATEGY?
Our collaboration with Cosmo Technology was born from the goal of introducing their solutions to new markets and expanding business opportunities through a structured B2B communication, social selling, and contact management strategy.
The starting point was clear: Cosmo’s composite panels offer a smart alternative to traditional cladding, yet this segment of the market is still not widely recognised by companies and industry professionals. The challenge was therefore not only to position the products, but also to strengthen the company’s image and build a strong personal brand for Andrea Pilan, Project Manager at Cosmo Tecnology Srl.
We began with the LinkedIn communication, both on the company page and Andrea’s profile, creating content that alternated between:
- Technical explanations of the panels and their applications
- Behind-the-scenes of work and production
- Stories about the team, processes, and project approach
- Professional insights related to the industry and field experience
The growth has been steady and organic.
The company page recorded a significant increase in followers, along with greater attention toward Cosmo’s products. Posts featuring the team performed the best, showing that audiences respond when a company shows its human and authentic side.
At the same time, activity on Andrea’s profile strengthened his personal branding and, as a result, also the Cosmo brand. Over twelve months, content visibility grew consistently, with a community increasingly aligned with the company’s key sectors.
The next step was commercial development through Social Selling.
Here, a clear dynamic emerged: direct cold outreach generated interest, but it was the ongoing relationships built through LinkedIn that brought more qualified leads and stronger opportunities. Cosmo was a challenging client in this area: it wasn’t immediately clear who the right contacts were or which message would resonate with each of them.
We tested, analysed, and refined continuously. When we began tailoring messages based on different market clusters, results began to improve steadily within just a few weeks. Not an overnight shift, but a methodical evolution.
The Newsletter completed the picture: month after month, it highlighted what makes Cosmo Tecnology a company with a solid know-how, capable of turning technical expertise into real solutions for architects, designers, and businesses.
After a year of working with Cosmo, the result is a clearly defined market positioning.
Cosmo Tecnology is now perceived as a competent, technical, and reliable company able to combine performance and design, and communicate in a way that speaks to people, not just products.
We have built a solid foundation.
Now growth can continue, supported by an increasingly integrated and targeted communication and business development ecosystem.
Slaps statistics
2763
PROCESSED
CONTACT RECORDS
Results
A stronger, more qualified network of targeted industry contacts
IncreasED brand reputation
2763
Companies that became aware of the brand
Company Page
management
546
New followers gained since the start of the activity
PROFESSIONAL PAGE
management
1025
New followers generated through the activity on Andrea Pilan’s profile
NEWSLETTEr
creation
596
Users subscribed
The next steps
This journey allowed us to build a solid foundation: clearer communication, a more defined positioning, and a more aware and targeted network of relationships.
The coordinated presence across the Company Page, professional profile, and Social Selling efforts helped clearly communicate the value of the composite panels, making it easily recognisable and enabling meaningful conversations with the right contacts through highly tailored scripts.
The outcome for Cosmo Tecnology today is that they now possess the tools, digital identity, and structured relational processes needed to navigate complex markets with greater confidence and continuity.
